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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Wardah
Evi Hafizah
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Public Relations Strategy In Improving The Image Of  Iqra' 1 Integrated Islamic Primary School (SDIT) Bengkulu City Evi Hafizah; Marlina, Neneng Cucu
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/qtzwa602

Abstract

Public Relations (PR) plays an important role in the school's reputation and the education delivery process. Public relations functions to support relationships and a good name to the community. This good relationship can help obtain public support so that students can realize the school's vision and mission. The research  method used is a case study, which will examine public relations strategies including planning, implementation and evaluation of activities carried out to improve the school's image. The results of the research show that the Public Relations strategy of SDIT Iqra' 1 in the city of Bengkulu carried out several stages including: 1) Planning, SDIT Iqra' 1 set specific, measurable and relevant goals, such as increasing recognition of academic achievements and strengthening relationships with the community. This plan includes developing a consistent message and choosing effective communication channels to reach the target audience. 2) Implementation, SDIT Iqra' 1 utilizes various media, including social media (Facebook, Instagram, and TikTok), digital tabloids, and radio broadcasts to disseminate information and reach a wider audience, then carry out social activities for the community such as the Friday sharing program and sharing sacrificial meat during the Eid al-Adha holiday, 3) The evaluation carried out by SD IT Iqra' 1 includes media analysis, long-term impacts, and community involvement.
TOURISM PROMOTION STRATEGY OF THE DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA OF PONTIANAK CITY IN INCREASING TOURIST VISITS Supiati; Bob Andrian; Evi Hafizah
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 14 No. 1 (2022): Communication & Digital Transformation
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v14i1.5242

Abstract

This research focuses on the development strategy of tourist visits to Pontianak City from 2016 to 2020.  The research is aimed at finding out how the promotion strategy of the Tourism Sector increases tourist visits at the Pontianak City DISPORAPAR in 2019. This research uses descriptive qualitative methods with observation, interview, and documentation techniques. The results of the study that the Tourism Promotion Strategy in increasing tourist visits went through three stages.  Planning is carried out through setting a promotional budget, determining the target market analysis, promotion goals, and message planning.  Tahap implementation activities by carrying out promotional activities, using promotional media, and tourism events. While the evaluation stage is an evaluation meeting, a report on the performance of responsibility for one period.
Co-Authors Bob Andrian Marlina, Neneng Cucu Supiati