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All Journal Jurnal Ilmiah Manajemen dan Bisnis
Gon, Kim Gwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Uncovering Customer Reuse Intention on Coffee Shop Mobile Application: Is That Impactful? Gon, Kim Gwi; Pidada, Ida Ayu Iswari
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.4989

Abstract

This study aims to explore the factors influencing customer behavior by examining the reuse intention of mobile applications, specifically focusing on Fore Coffee’s customers. Utilizing the Technology Acceptance Model (TAM), the research investigates how perceived usefulness, perceived ease of use, and perceived value impact the intention to reuse the Fore Coffee mobile application. Data were gathered through a survey of Fore Coffee customers in Bali, employing non-probability sampling techniques, with purposive sampling as the specific method. The analysis was conducted using multiple linear regression analysis via SPSS software to determine the relationships between the independent variables (perceived usefulness, perceived ease of use, and perceived value) and the dependent variable (reuse intention). The findings reveal that perceived value does not significantly affect the intention to reuse the Fore Coffee mobile application. In contrast, perceived usefulness and perceived ease of use both have a partially significant positive impact on the reuse intention. These results suggest that while the perceived value of the app might not directly influence customers' decision to continue using it, factors such as its usefulness and ease of use play crucial roles in fostering reuse intentions. This insight is valuable for app developers and marketers aiming to enhance customer retention through improved user experience and functionality.
Exploring The Influencing Factors of Dietary Transition Towards Vegetarianism in Korea's Southern Provinces Njoku, Okechukwu Enyeribe; Ok, Kim Hyun; Gon, Kim Gwi; Yulianti, Ni Made Dhian Rani
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5034

Abstract

This study examines the determinants that impact consumer decision-making in relation to vegetarian diets in several regions of South Korean provinces. The study investigates the relationship between vegetarianism (dependent variable) and many explanatory variables, including ethical-animal welfare, health, environment, social issues, mood-emotion, and religious beliefs. Logistic regression analysis was conducted using Likert scale data collected from 264 respondents. The findings indicate that health, ethical considerations regarding animal welfare, and environmental concerns are important factors that influence the choice to adopt a vegetarian diet. It suggests that overseas students in Korea are increasingly conscious of and interested in health, ethical, and sustainable dietary options. Furthermore, the selection of a vegetarian diet is significantly influenced by health considerations, suggesting that persons who prioritise their well-being are more likely to adopt a vegetarian lifestyle. Religious views, emotion, and gender exert different levels of effect on the choice to adopt a vegetarian diet. The results of this study have consequences for how consumers behave, as well as for marketing managers and decision-makers. Businesses in the food business, especially, can gain advantages by catering to the demands and preferences of consumers who prioritise ethical and animal welfare principles, as well as those who value health and environmental sustainability. Implementing and promoting vegetarian and vegan choices in nearby eateries can efficiently appeal to and cater to this particular target audience.
Co-Authors Ida Ayu Iswari Pidada Ni Made Dhian Rani Yulianti Njoku, Okechukwu Enyeribe Ok, Kim Hyun