Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Al-Mudharabah
Anggie Yolanda Ritonga
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MSMES MARKETING STRATEGIES ON COMPETITIVE ADVANTAGE CASE STUDY OF MSMES IN SOUTH LABUHANBATU DISTRICT Pristiyono; Winda Ardiani; Anggie Yolanda Ritonga; Muda Pardamean Nasution; Ezzah Nahrisah
Journal of Industrial Engineering & Management Research Vol. 6 No. 1 (2025): February 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i1.566

Abstract

The problems of Micro, Small and Medium Enterprises after Covid-19 include increasing raw material prices, limited human resources, minimal capital, facilities and infrastructure and lack of access to product marketing. Of the many problems that attract the author in this article, access to marketing for Micro, Small and Medium Enterprises products needs more attention from business actors or academics. The purpose of this study was to determine the concept of marketing strategies for Micro, Small and Medium Enterprises in Labuhanbatu Selatan Regency and their impact on competitive advantage and purchasing decisions. The research is included in the quantitative descriptive research model and the author sets the sample to 100 respondents who are Micro, Small and Medium Enterprises that are scattered in South Labuhanbatu Regency. This research was conducted from September - December 2022. The sample withdrawal technique used a purposive sampling approach. All indicators in this study will be tested for validity and reliability. The data analysis technique uses the Structural Equation Modeling (SEM) tool from the IBM SPSS AMOS package in hypothesis testing. Based on the analysis and discussion and testing of the research hypothesis, it was found that 33 respondents had used digital marketing including through social media such as fb, ig, tiktok, wa and others. Based on the results of hypothesis testing, the marketing strategy variable has the most dominant direct impact on competitive advantage and the competitive advantage variable hypothesis test has a direct impact on purchasing decisions. Meanwhile, the marketing strategy variable has no direct impact on purchasing decisions.
PRODUCT SALES USING AN AFFILIATE SYSTEM AMONG STUDENTS IN BANDA ACEH VIA THE TIKTOK APP: A PERSPECTIVE FROM FIQH MUAMALAH Muhammad Farhan Afdhal; Anggie Yolanda Ritonga
Al-Mudharabah: Jurnal Ekonomi dan Keuangan Syariah Vol. 6 No. 1 (2025): Al-Mudharabah: Jurnal Ekonomi dan Keuangan Syariah
Publisher : Prodi Hukum Ekonomi Syariah, Fakultas Syariah dan Hukum, UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-mudharabah.v6i1.8267

Abstract

This study focuses on the affiliate system mechanism on TikTok, potential deviations from Sharia principles in its implementation, and an analysis of its compatibility with fiqh muamalah based on the concepts of ju’alah and wakalah bil ujrah contracts. The method used is qualitative research. Primary data was obtained through interviews with five students from various universities in Banda Aceh who are active as TikTok affiliates and observations of the promotional content they created. Meanwhile, secondary data was obtained through a literature review of Islamic jurisprudence, economics, and contract law. The study results indicate that the TikTok affiliate system is fundamentally acceptable under Islamic law, provided it meets the valid contract requirements, such as clarity of the subject matter, compensation, and mutual consent between the parties. However, it was found that most affiliates lack an understanding of the contract concept, there is ambiguity in commission distribution, and promotional practices often mislead consumers.
Co-Authors Muda Pardamean Nasution Muhammad Farhan Afdhal Nahrisah, Ezzah Pristiyono Winda Ardiani