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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Economics and Digital Business Review Journal of Industrial Engineering & Management Research (JIEMAR) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Pristiyono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS CUSTOMER EXPERIENCES DAN SERVICESCAPE TERHADAP REPURCHASE INTENTION DAN RELATIONSHIP MARKETING (STUDY KASUS PT. NAYRA MULTI JAYA) Mubarok, Lusi Silviana; Pristiyono; Elvina
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.193

Abstract

Now, the factors that influence Repurchase Intention and Relationship Marketing are Customer Experience and Servicescape. The purpose of this study is to identify the impact of customer experience and servicescape in influencing repurchase intention will also affect the relationship marketing of PT. Nayra Multi Jaya by using the SmartPLS 4.0 analysis tool in proving the direct effect between the independent and dependent variables. Data is collected through probability sampling. Customers of PT Nayra Multi Jaya received questionnaires and direct interviews to obtain data for this study. The name and age of the respondent are included in the descriptive analysis method used to explain the identity of the respondent. The results found in the study show that partially customer experience and serviceescape affect repurchase interest and customer service affects relationship marketing.
MSMES MARKETING STRATEGIES ON COMPETITIVE ADVANTAGE CASE STUDY OF MSMES IN SOUTH LABUHANBATU DISTRICT Pristiyono; Winda Ardiani; Anggie Yolanda Ritonga; Muda Pardamean Nasution; Ezzah Nahrisah
Journal of Industrial Engineering & Management Research Vol. 6 No. 1 (2025): February 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i1.566

Abstract

The problems of Micro, Small and Medium Enterprises after Covid-19 include increasing raw material prices, limited human resources, minimal capital, facilities and infrastructure and lack of access to product marketing. Of the many problems that attract the author in this article, access to marketing for Micro, Small and Medium Enterprises products needs more attention from business actors or academics. The purpose of this study was to determine the concept of marketing strategies for Micro, Small and Medium Enterprises in Labuhanbatu Selatan Regency and their impact on competitive advantage and purchasing decisions. The research is included in the quantitative descriptive research model and the author sets the sample to 100 respondents who are Micro, Small and Medium Enterprises that are scattered in South Labuhanbatu Regency. This research was conducted from September - December 2022. The sample withdrawal technique used a purposive sampling approach. All indicators in this study will be tested for validity and reliability. The data analysis technique uses the Structural Equation Modeling (SEM) tool from the IBM SPSS AMOS package in hypothesis testing. Based on the analysis and discussion and testing of the research hypothesis, it was found that 33 respondents had used digital marketing including through social media such as fb, ig, tiktok, wa and others. Based on the results of hypothesis testing, the marketing strategy variable has the most dominant direct impact on competitive advantage and the competitive advantage variable hypothesis test has a direct impact on purchasing decisions. Meanwhile, the marketing strategy variable has no direct impact on purchasing decisions.
Transformasi Pemahaman Keuangan: Sesi Literasi Keuangan Untuk Siswa SMKN 2 Rantau Utara Labuhan Batu Afrizal; Asianna Martini Simarmata; Linda Wahyu Marpaung; Dian Setyorini; Sri Rezeki; Petrus Loo; Pristiyono
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1128

Abstract

Di era digital saat ini, literasi keuangan telah menjadi keterampilan yang sangat penting bagi generasi muda untuk mengelola keuangan mereka secara efektif dan bertanggung jawab. Dengan semakin kompleksnya produk keuangan dan meningkatnya penggunaan teknologi dalam transaksi sehari-hari, pemahaman yang baik tentang literasi keuangan menjadi krusial untuk mencegah masalah keuangan di masa depan. Artikel ini membahas pelaksanaan pelatihan literasi keuangan yang diadakan di SMKN 2 Rantau Utara Labuhan Batu pada tanggal 23 Oktober 2024, yang diikuti oleh 28 siswa terpilih. Pelatihan ini dirancang untuk memberikan pemahaman mendalam mengenai perencanaan keuangan, pengelolaan utang, serta pemanfaatan teknologi keuangan digital, termasuk aplikasi mobile banking dan dompet digital. Hasil evaluasi pasca-pelatihan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep-konsep literasi keuangan, serta kesadaran akan pentingnya perencanaan finansial yang baik. Siswa menunjukkan kemajuan dalam kemampuan mereka untuk merencanakan anggaran, mengelola utang, dan menggunakan teknologi keuangan dengan bijak. Selain itu, artikel ini juga mengkaji kondisi literasi keuangan di Indonesia secara lebih luas, mengidentifikasi tantangan yang dihadapi oleh pelajar dalam mengelola keuangan mereka, seperti pengaruh gaya hidup konsumtif dan kurangnya akses terhadap pendidikan keuangan yang memadai. Dengan demikian, pelatihan ini tidak hanya memberikan manfaat langsung bagi siswa yang terlibat, tetapi juga berkontribusi pada upaya yang lebih besar untuk meningkatkan literasi keuangan di kalangan generasi muda di Indonesia.
ANALYSIS OF THE LEVEL OF PUBLIC ACCEPTANCE TOWARDS THE USE OF QRIS AS A FINANCIAL TECHNOLOGY IN LABUHANBATU REGENCY Pristiyono; Suci Cahaya Anggraini; Nur Febri, Muhammad
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.289

Abstract

The main objective of this study is to prove the influence of performance expectancy, effort expectancy and social influence variables on the decision to use QRIS as a financial technology, in addition, the study aims to determine that QRIS is one of the effective and efficient financial technologies in Labuhanbatu Regency. The number of samples studied was 100 respondents, the sample collection technique used was purposive sampling. From the results of the QRIS acceptance index from the three regencies, different aggregates were obtained and were above 30%. The results of the study showed that based on the respondent profile of gender, age and education, QRIS users as a financial technology payment tool were dominated by women and millennials or generation Z. The research variable that chose the greatest influence on the decision to use QRIS as a financial technology was the social influence variable compared to performance expectancy and effort expectancy. In general, the results of this study succeeded in proving that the use of QRIS as a financial technology payment tool can be well accepted by the community
PENGARUH BRAND IMAGE, HARGA, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA FRANCE BAKERY Kristian Sinaga, Fransiskus Agus; Pristiyono; Nasution, Meisya Fitri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 4 No 1 (2023): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v4i1.4325

Abstract

This study aims to evaluate the influence of brand image, price, word of mouth, and product quality on purchasing decisions at France Bakery. This study focuses on consumers who buy products from French Bakery in the Rantau Prapat area. This study involved 200 participants and analyzed 5 factors from 24 indicators. This research uses a descriptive research design with quantitative methodology, using incidental sampling techniques. Data analysis uses SmartPLS 4.0 software, using brand image, price, word of mouth, and product quality as independent variables, while purchasing decisions are dependent variables. The results of this study indicate that brand image does not affect purchasing decisions. In addition, price, word of mouth, and product quality affect purchasing decisions.
Analisis Etika Bisnis Melalui Perspektif Pembeli Marketplace Indonesia Sirait, Erni; Pristiyono; Arjuna, Syukron
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan etika bisnis melalui perspektif pembeli marketplace Indonesia terhadap kepuasan pelanggan dalam berbelanja di marketplace. Etika bisnis dalam penelitian ini diukur melalui tiga variabel, yaitu kejujuran (X1), keadilan (X2) dan kepercayaan (X3). Variabel dependen nya adalah kepuasan pelanggan. Populasi dalam peneltian ini yaitu masayarakat Kabupaten Labuhanbatu yang sudah pernah berbelanja online di marketplace Indonesia dengan jumlah sampel sebanyak 100 responden. Analisis data dalam penelitian ini menggunakan aplikasi SmartPLS. Hasil temuan penelitian ini menunjukkan : 1) Variabel kejujuran (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). 2) Variabel Keadilan (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). 3) Variabel Kepercayaan (X3) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y).
Assistance enhances the motivation of teachers and students through the introduction of multimedia-based learning at SMP Negeri 12 Torgamba Vinny Tryandini; Pristiyono; Nasution, Meisa Fitri
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6520

Abstract

In creating engaging learning experiences, educators need skills in using digital media in teaching. One effort that can be implemented to address the conditions present in the school environment during this era of advancing digital technology, and to attract students' interest in learning, is designing and developing multimedia-based instructional media. To achieve this objective, it is necessary to conduct training and provide assistance to educators. This training is conducted by introducing and offering tutorials on the use of Microsoft Office software and educational film screenings. The results of this community service include improved understanding among educators regarding the development of multimedia-based instructional media, enhanced ability to apply software in creating learning materials through discussions and Q&A sessions, and increased student interest in the teaching and learning process at school.
Analisis Tingkat Kualitas Pelayanan Terhadap Kepuasan Konsumen Cafe Sg Bilah Hulu Ardila, Silvana Yuli; Pristiyono; Pohan, Muhammad Yasir Arafat
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset ini bertujuan untuk menilai tingkat kepuasan pelanggan terhadap beragam aspek mutu layanan di Kafe SG Bilah Hulu, yang meliputi sikap ramah dari staf, kecepatan pelayanan, kebersihan area, kenyamanan sarana, serta keselarasan antara biaya dan kualitas layanan. Sebanyak 88 partisipan dijadikan sebagai sampel yang dipilih dari populasi berjumlah 700 orang dengan menggunakan perhitungan Slovin (10%). Informasi dikumpulkan melalui angket dan dianalisis memakai perangkat lunak IBM SPSS versi 26 dengan menggunakan beberapa metode analisis, seperti uji alat ukur penelitian, uji asumsi klasik, serta pengujian hipotesis. Temuan studi ini menunjukkan adanya keterkaitan yang signifikan antara tiap-tiap dimensi mutu pelayanan dengan kepuasan pelanggan, yang dibuktikan melalui nilai koefisien korelasi sebesar 0,887. Hal ini menandakan bahwa mutu layanan berperan kuat dan bermakna dalam membentuk tingkat kepuasan konsumen secara keseluruhan.
GUIDANCE OF INNOVATION IN CALISTUNG LEARNING WITH YOUTUBE AND STUDENT LEARNING MOTIVATION SDN 110410 BATU MARIRING Wika Widuri; Pristiyono; Meisa Fitri Nasution
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2806

Abstract

Quality Education is part of the Sustainable Development program initiated by the government that in 2045 Indonesia will have a competitive golden generation that is ready to face future situations. Education is the right way to produce human resources and intellectual generations. Including the Thematic Community Service (KKN) Mentoring program implemented for 4 months August-November 2024. This mentoring method is implemented in a structured manner with a mature program starting from situation analysis, solutions, mechanisms and feedback.The results of this program show that teachers and students have good learning motivation if there is good use of media such as Youtube starting from reading, writing and arithmetic. Psychologically, this program affects the psychology of teachers to remain role models and enthusiastic about educating the nation's children and to students to be wise in using the Youtube application, especially related to learning content, reading, writing and how to count.
INTRODUCTION AND MARKETING OF LOCAL NATURAL TOURISM POTENTIAL PEMATANG VILLAGE, NORTH LABUHANBATU REGENCYTHROUGH SOCIAL MEDIA Aperius Zega; Pristiyono; Abdillah Menri Munthe
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2813

Abstract

Social media has penetrated into many parts of people's lives, including influencing the way tourists conduct tourism activities in Pematang Village. This study aims to understand the contribution of social media in promoting tourism in Pematang Village and to formulate steps to optimize social media as a tourism promotion tool. The method used in this study is descriptive qualitative with data collection methods of observation, documentation and interviews with tourists and the community around the tourist attractions of Pematang Village. The data analysis technique used is SWOT analysis in SWOT analysis there are external factors consisting of opportunities and threats and internal factors consisting of strengths and weaknesses.
Co-Authors Abdillah Menri Munthe Afrizal Anggie Yolanda Ritonga Aperius Zega Ardila, Silvana Yuli Arjuna, Syukron Asianna Martini Simarmata Dian Setyorini Elvina Kristian Sinaga, Fransiskus Agus Linda Wahyu Marpaung Meisa Fitri Nasution Mubarok, Lusi Silviana Muda Pardamean Nasution Muhammad Yasir Arafat Pohan Nababan, Nova Nahrisah, Ezzah Nasution, Meisa Fitri Nasution, Meisya Fitri Nur Febri, Muhammad Petrus Loo Sirait, Erni Sri Rezeki Suci Cahaya Anggraini Vera Agustin Vinny Tryandini Wika Widuri Winda Ardiani