Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PRoMEDIA
Winarsi, Putrri
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran di Media Sosial untuk Membangun Reputasi dan Eksistensi Pondok Pesantren Riskiyah, Eka Maftuhatil; Mentari, Inggi Eka Ria; Jannah, Revi Rusdatul; Winarsi, Putrri
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7898

Abstract

Marketing is a crucial thing for educational institutions such as Islamic boarding schools. Every Islamic boarding school needs marketing to maintain its existence in society. This study was conducted to find a marketing strategy based on information and communication technology through social media. The research method used is descriptive qualitative research with observation data collection, questionnaires and literature reviews. The results of the study are: 1. Marketing based on information and communication technology is very important to be carried out in Islamic boarding schools through the stages of planning, organizing, implementing and evaluating. 2. Utilization of social media such as Instagram and YouTube as a marketing strategy. 3. The implications of using Social Media can increase public awareness and can provide a positive image for institutions and increase public interest.Keywords: Educational Marketing, Information And Communication Technology, Social Media, Islamic Boarding Schools
Co-Authors Jannah, Revi Rusdatul Mentari, Inggi Eka Ria Riskiyah, Eka maftuhatil