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All Journal Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Shafinas, Citra Ayu
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Representasi Budaya Sulang-Sulang Pahompu dalam Film Ngeri-Ngeri Sedap (Analisis Semiotika John Fiske) Shafinas, Citra Ayu; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Tri Harpin
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 3 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i3.618

Abstract

This study aims to analyze the representation of the Sulang-Sulang Pahompu culture in the film Ngeri-Ngeri Sedap through John Fiske’s semiotic approach. The film is significant as it presents the life of the Batak community, rich with traditional values and unique kinship relations. Sulang-Sulang Pahompu, a traditional ritual that emphasizes respect for ancestors and family unity, is depicted through various visual and narrative elements within the film. This research applies Fiske's semiotic analysis method, focusing on three primary codes: social, technical, and ideological, to understand how this ritual is represented and interpreted within the Batak cultural context. The findings reveal that Ngeri-Ngeri Sedap successfully represents Batak cultural symbols by portraying intergenerational conflicts that balance modernization with reverence for ancestral traditions. The film serves not only as entertainment but also as an educational tool that introduces and reinforces Batak cultural identity, encouraging viewers to appreciate and understand local culture. The implications of this study show that film, as a popular medium, can play a significant role in preserving and introducing traditional culture to a broader audience in the era of globalization.
The Role of PATRIA Bulletin in Information Dissemination at PT United Tractors Pandu Engineering Shafinas, Citra Ayu; Ramdani, Guruh
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2706

Abstract

PATRIA Bulletin is a digital internal communication medium created by PT United Tractors Pandu Engineering to support the dissemination of organizational information, strengthen corporate culture, and enhance employee engagement across divisions. As the company continues its digital transformation, the Bulletin plays an important role in ensuring that key messages, corporate values, achievements, and development programs are delivered to employees in a clear and structured manner. The uniqueness of this study lies in its focus on communication patterns and message construction within the Bulletin’s production process, an area rarely explored in previous research. This study examines how PATRIA Bulletin functions as an information channel, the types of messages conveyed, interdivision communication, and digital engagement. Using a qualitative study approach, the research draws on interviews, observations, and digital analysis. The findings indicate that effective communication patterns are essential for strengthening PATRIA Bulletin as a sustainable internal medium. Abstrak PATRIA Bulletin adalah media komunikasi internal digital yang dibuat oleh PT United Tractors Pandu Engineering untuk mendukung penyebaran informasi organisasi, memperkuat budaya perusahaan, dan meningkatkan keterlibatan karyawan di seluruh divisi. Seiring perusahaan melanjutkan transformasi digitalnya, Bulletin berperan penting dalam memastikan pesan utama, nilai perusahaan, pencapaian, dan program pengembangan tersampaikan kepada karyawan secara jelas dan terstruktur. Keunikan penelitian ini terletak pada fokusnya terhadap pola komunikasi dan konstruksi pesan dalam proses produksi Bulletin, area yang jarang dieksplorasi dalam penelitian sebelumnya. Penelitian ini menelaah bagaimana PATRIA Bulletin berfungsi sebagai saluran informasi, jenis pesan yang disampaikan, komunikasi antardivisi, dan keterlibatan digital. Dengan menggunakan pendekatan studi kualitatif, penelitian ini mengacu pada wawancara, observasi, dan analisis digital. Temuan menunjukkan bahwa pola komunikasi yang efektif sangat penting untuk memperkuat PATRIA Bulletin sebagai media internal yang berkelanjutan.
The Role of PATRIA Bulletin in Information Dissemination at PT United Tractors Pandu Engineering Shafinas, Citra Ayu; Ramdani, Guruh
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2706

Abstract

PATRIA Bulletin is a digital internal communication medium created by PT United Tractors Pandu Engineering to support the dissemination of organizational information, strengthen corporate culture, and enhance employee engagement across divisions. As the company continues its digital transformation, the Bulletin plays an important role in ensuring that key messages, corporate values, achievements, and development programs are delivered to employees in a clear and structured manner. The uniqueness of this study lies in its focus on communication patterns and message construction within the Bulletin’s production process, an area rarely explored in previous research. This study examines how PATRIA Bulletin functions as an information channel, the types of messages conveyed, interdivision communication, and digital engagement. Using a qualitative study approach, the research draws on interviews, observations, and digital analysis. The findings indicate that effective communication patterns are essential for strengthening PATRIA Bulletin as a sustainable internal medium. Abstrak PATRIA Bulletin adalah media komunikasi internal digital yang dibuat oleh PT United Tractors Pandu Engineering untuk mendukung penyebaran informasi organisasi, memperkuat budaya perusahaan, dan meningkatkan keterlibatan karyawan di seluruh divisi. Seiring perusahaan melanjutkan transformasi digitalnya, Bulletin berperan penting dalam memastikan pesan utama, nilai perusahaan, pencapaian, dan program pengembangan tersampaikan kepada karyawan secara jelas dan terstruktur. Keunikan penelitian ini terletak pada fokusnya terhadap pola komunikasi dan konstruksi pesan dalam proses produksi Bulletin, area yang jarang dieksplorasi dalam penelitian sebelumnya. Penelitian ini menelaah bagaimana PATRIA Bulletin berfungsi sebagai saluran informasi, jenis pesan yang disampaikan, komunikasi antardivisi, dan keterlibatan digital. Dengan menggunakan pendekatan studi kualitatif, penelitian ini mengacu pada wawancara, observasi, dan analisis digital. Temuan menunjukkan bahwa pola komunikasi yang efektif sangat penting untuk memperkuat PATRIA Bulletin sebagai media internal yang berkelanjutan.
Co-Authors Amiruddin Saleh Ramdani, Guruh Rici Tri Harpin Pranata Santoso, Hudi