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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Kewirausahaan dan Teknologi
Imas Eka Prastiti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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THE IMPORTANCE OF HUMAN RESOURCE MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES Marlinda Syafira; Irfan Hakim; Eza Azmy Fadlurrahman; Imas Eka Prastiti; Cantika Nurhaliza
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.432

Abstract

This study qualitatively explores the influence of human resource management (HRM) on the performance of Micro, Small, and Medium Enterprises (MSMEs). Case studies were conducted on several MSMEs in [research locations] using in-depth interview methods and document analysis. The results shows that HRM practices, such as proper employee selection, continuous training, and an effective performance evaluation system, contribute significantly to improving the performance of MSMEs. In addition, this study also found that there was a positive relationship between employee job satisfaction and MSME performance
Analisis Motivasi Pendirian dan Tantangan Pengembangan Usaha Mikro Kuliner Pempek Budi 24 Ilir di Medan Agung Anggara; Ratna Sari Dewi; Imas Eka Prastiti; Marlinda Syafina; Wira Kurniawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.543

Abstract

This study aims to analyze in depth the motivation for establishing and challenges in developing a micro culinary business Pempek Budi 24 Ilir in Medan. Using a qualitative method with a case study approach, data were collected through in-depth interviews with business owners. The results of the study revealed that intrinsic motivation to introduce Palembang culinary specialties in their hometown and the desire to expand their business in Medan were the main drivers. Marketing strategies through social media proved effective, but the lack of product innovation and limited social support at the beginning of the establishment were identified as significant challenges affecting business development. This study contributes to the understanding of the dynamics of micro entrepreneurship in the culinary context and highlights the importance of innovation and social support for business sustainability.
Co-Authors Agung Anggara Cantika Nurhaliza Eza Azmy Fadlurrahman Irfan Hakim Marlinda Syafina Marlinda Syafira Ratna Sari Dewi Wira Kurniawan