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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Kewirausahaan dan Teknologi
Agung Anggara
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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BUILDING EFFECTIVE ORGANIZATIONAL COMMUNICATION Agung Anggara; Vira Septria; Salsalliah Albant Triswandi; Meri Merisa; Muhammad Farhan Fadilla
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.437

Abstract

Effective organizational communication is a key element in achieving a company's long-term goals. This research examines the importance of communication in organizations and its impact on company performance. The research method used is descriptive analysis to describe existing communication phenomena. Results show that good communication increases collaboration, reduces misunderstandings, and creates a positive work culture. With the right communication strategy, organizations can ensure every individual understands the company's vision and mission, as well as their role in achieving it. Communication training and a positive feedback culture are essential to improving communication skills in the modern work environment. This research concludes that investment in effective communication has a positive effect on productivity, employee morale, and overall organizational success
Analisis Motivasi Pendirian dan Tantangan Pengembangan Usaha Mikro Kuliner Pempek Budi 24 Ilir di Medan Agung Anggara; Ratna Sari Dewi; Imas Eka Prastiti; Marlinda Syafina; Wira Kurniawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.543

Abstract

This study aims to analyze in depth the motivation for establishing and challenges in developing a micro culinary business Pempek Budi 24 Ilir in Medan. Using a qualitative method with a case study approach, data were collected through in-depth interviews with business owners. The results of the study revealed that intrinsic motivation to introduce Palembang culinary specialties in their hometown and the desire to expand their business in Medan were the main drivers. Marketing strategies through social media proved effective, but the lack of product innovation and limited social support at the beginning of the establishment were identified as significant challenges affecting business development. This study contributes to the understanding of the dynamics of micro entrepreneurship in the culinary context and highlights the importance of innovation and social support for business sustainability.
Co-Authors Imas Eka Prastiti Marlinda Syafina Meri Merisa Muhammad Farhan Fadilla Ratna Sari Dewi Salsalliah Albant Triswandi Vira Septria Wira Kurniawan