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All Journal JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Jurnal Ilmiah Multidisiplin Amsir
Irwan, Adinda Khaerunnisa
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Meningkatkan Motivasi Kerja Karyawan: Pengaruh Gaya Kepemimpinan Servant dan Komunikasi Interpersonal di PT Pegadaian Nur, Irawati; Runtu, Rasdi Gery; Beddu, Megawati; Irwan, Adinda Khaerunnisa
JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Vol 7, No 1 (2025): Jurnal Pabean Volume 7 No 1, Januari 2025
Publisher : Prodi Perpajakan Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/pabean.v7i1.617

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah Gaya Kepemimpinan Melayani dan Komunikasi Interpersonal berpengaruh secara parsial terhadap Motivasi Kerja Karyawan pada PT. Pegadaian Cabang Parepare. Untuk mengetahui Gaya Kepemimpinan Melayani dan Komunikasi Interpersonal berpengaruh secara simultan terhadap Motivasi Kerja Karyawan PT. Pegadaian Cabang Parepare. Penelitian ini dilakukan dengan menggunakan Metode Deskriptif Kuantitatif. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda dan menggunakan program SPSS for Windows versi 25. Data yang digunakan dalam penelitian ini menggunakan data primer yang bersumber dari hasil kuesioner yang telah diisi oleh responden. Hasil penelitian ini menunjukkan bahwa gaya kepemimpinan pelayan secara parsial berpengaruh signifikan terhadap motivasi kerja karyawan PT. Cabang Pegadaian Parepare dengan nilai t-hitung sebesar 2,232 t-tabel 2,032 dengan nilai signifikansi 0,032 0,05 dan komunikasi interpersonal secara parsial berpengaruh signifikan terhadap motivasi kerja karyawan PT. Pegadaian Cabang Parepare dengan nilai t-hitung sebesar 4,450 t-tabel 2,032 dengan nilai signifikansi 0,000 0,05. Serta mempunyai pengaruh secara simultan dengan nilai F-hitung 51,092 F-tabel 3,28 dengan nilai signifikan 0,000 0,05. 
Pengaruh Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan Rumah Sakit Nurfadilla, Nurfadilla; Irwan, Adinda Khaerunnisa; Abbas, Muh; Aris, Andi Yusri; Dinsar, Arfandy
Jurnal Ilmiah Multidisiplin Amsir Vol 2 No 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v2i1.402

Abstract

This research focuses on Digital Marketing Strategies to Increase Consumer Product Sales in the Digital Era. The findings highlight the positive role of digital marketing strategies, such as online advertising campaigns and consumer data analysis, in boosting sales. Technology Acceptance Theory and the Consumer Behavior Model are utilized to understand consumer responses. The results indicate that TAM concepts, like usefulness and ease of use, significantly influence consumer acceptance of online advertising campaigns. By understanding the consumer journey stages and personalizing messages, companies can create relevant customer experiences. Consumer data analysis helps companies stay competitive in the evolving digital market. The research conclusion emphasizes the need for continuous adaptation to technology and consumer behaviour for company success in the digital era.
Pengaruh Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan Rumah Sakit Nurfadilla, Nurfadilla; Irwan, Adinda Khaerunnisa; Abbas, Muh; Aris, Andi Yusri; Dinsar, Arfandy
Jurnal Ilmiah Multidisiplin Amsir Vol. 2 No. 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v2i1.929

Abstract

This research focuses on Digital Marketing Strategies to Increase Consumer Product Sales in the Digital Era. The findings highlight the positive role of digital marketing strategies, such as online advertising campaigns and consumer data analysis, in boosting sales. Technology Acceptance Theory and the Consumer Behavior Model are utilized to understand consumer responses. The results indicate that TAM concepts, like usefulness and ease of use, significantly influence consumer acceptance of online advertising campaigns. By understanding the consumer journey stages and personalizing messages, companies can create relevant customer experiences. Consumer data analysis helps companies stay competitive in the evolving digital market. The research conclusion emphasizes the need for continuous adaptation to technology and consumer behaviour for company success in the digital era.
Co-Authors Abbas, Muh Aris, Andi Yusri BEDDU, MEGAWATI Dinsar, Arfandy Nur, Irawati Nurfadilla, Nurfadilla Runtu, Rasdi Gery