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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Indo-MathEdu Intellectuals Journal
Parati
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Manajemen Strategik Berbasis Informasi dan Teknologi dalam Meningkatkan Daya Saing Sekolah Diana, Eka; Uus Devi Nurjannah; Putri Fatmawati; Parati
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2301

Abstract

The era of globalization and digitalization, educational institutions face new challenges to improve competitiveness. This study aims to analyze the application of information and technology-based strategic management at MA Nurul Wahid Al Wahyuni Sumberan Besuk to identify strategies to improve performance and competitive position. A qualitative approach is used with a case study type. Data collection techniques used participant observation, in-depth interviews, and document analysis with key informants of the principal, head of facilities, teachers, and students, while the data analysis used consisted of data reduction, data display, and conclusion. The results showed that despite budget and infrastructure limitations, strategic solutions such as educator training, open-source software utilization, and cloud-based service integration succeeded in improving decision-making effectiveness and operational efficiency. This provides new insights into technology adaptation strategies for educational institutions with limited resources and underscores the importance of continuous investment in infrastructure and digital iteration for continued competitiveness
PERAN MEDIA SOSIAL DALAM STRATEGI PUBLIC RELATIONS UNTUK MEMBANGUN BRAND IMAGE DI LEMBAGA PENDIDIKAN Parati; Eka Diana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.29010

Abstract

Social media has become an important tool in shaping the image of schools. However, not all educational institutions are able to manage it effectively. This study aims to analyze the role of social media in public relations strategies to shape the image of schools. The approach used is qualitative with a case study type that occurred at SMAN 1 Paiton Probolinggo. Data was collected through interviews with school officials, observations of social media activities, and content analysis of the school's official accounts. The results indicate that strategic use of social media can enhance a school's visibility and reputation. Informative, educational, and interactive content has proven effective in building audience engagement and strengthening relationships with students, parents, and the community. The impact of this research not only provides practical contributions to social media management in school environments but also serves as a reference for other schools in developing digital communication strategies and encourages educational institutions to be more adaptive to technological advancements, making social media a primary tool in shaping public image and trust.
Manajemen Strategik Berbasis Informasi dan Teknologi dalam Meningkatkan Daya Saing Sekolah Diana, Eka; Uus Devi Nurjannah; Putri Fatmawati; Parati
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2301

Abstract

The era of globalization and digitalization, educational institutions face new challenges to improve competitiveness. This study aims to analyze the application of information and technology-based strategic management at MA Nurul Wahid Al Wahyuni Sumberan Besuk to identify strategies to improve performance and competitive position. A qualitative approach is used with a case study type. Data collection techniques used participant observation, in-depth interviews, and document analysis with key informants of the principal, head of facilities, teachers, and students, while the data analysis used consisted of data reduction, data display, and conclusion. The results showed that despite budget and infrastructure limitations, strategic solutions such as educator training, open-source software utilization, and cloud-based service integration succeeded in improving decision-making effectiveness and operational efficiency. This provides new insights into technology adaptation strategies for educational institutions with limited resources and underscores the importance of continuous investment in infrastructure and digital iteration for continued competitiveness
Co-Authors Diana, Eka Putri Fatmawati Uus Devi Nurjannah