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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Islamic Economics and Business
Heny Herawati
Universitas Islam As-syafi’iyah
Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENYULUHAN DAN PENDAMPINGAN USAHA WARUNG MIKRO PADA KELOMPOK PKK DI DESA SUKASETIA, CIHAURBEUTI, CIAMIS, JAWA BARAT Heny Herawati; Asman Asman; Meindro Waskito; Chusnah Chusnah; Sri Lestari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37684

Abstract

Kegiatan Pengabdian Masyarakat dilaksanakan dengan memberikan penyuluhan mengenai bagaimana membuka wirausaha dan pemanfaatan warung yang sudah berjalan dengan lokasi yang strategis dipingir jalan raya yang akan berkolaborasi antara pemilik warung dengan ibu-ibu PKK di desa Sukasetia RT.13 dengan menjual makanan untuk sarapan pagi, makanan kecil, dan lauk rumahan yang siap saji. Masyarakat di desa Sukasetia baik bapak-bapak maupun ibu-ibunya adalah pekerja yang ulet tetapi belum produktif secara ekonomis, mereka memiliki hasrat kuat menjadi wirausahawan akan tetapi belum ada yang mengarahkannya. Kegiatan pengabdian masyarakat ini dilakukan oleh dosen Universitas Islam As-Syafiiyah Fakultas Ekonomi dan Bisnis. Pelaksanaan pengabdian kepada masyarakat dilakukan dengan melakukan penyuluhan terlebih dahulu kemudian dilanjutnya dengan melakukan pelatihan pendampingan di dalam praktek pelaksanaannya. Manfaat yang didapatkan dari kegiatan pengabdian masyarakat ini antara lain: 1) Dapat memberikan peluang berwirausaha secara mandiri untuk menambah penghasilan rumah tangga, 2). Menyalurkan bakat ibu-ibu didalam memasak 3). Menambah penghasilan bagi ibu-ibu rumah tangga khususnya di RT 13 desa Sukasetia sehingga kebutuhan ekonomi dapat terpenuhi dan meningkat 4). Memberikan pelatihan mengenai cara pemasaran baik secara langsung (online) maupun melalui secara offline 5). Mengurangi penggangguran.
Capital Structure and Speed of Adjustment in Indonesian Listed Firms: Does Sharia Compliance Affect the Adjustment Speed? Euis Bandawaty; Woro Anglia Banda Sutomo; Heny Herawati; Sri Lestari; Juliana; Mohd Halim; Yayan Hendayana
Journal of Islamic Economics and Business Vol. 4 No. 2 (2024): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v4i2.47568

Abstract

This study investigates how Sharia compliance and Islamic debt constraints influence capital structure and its adjustment speed among non-financial firms listed on the Indonesia Stock Exchange (2013–2023). Challenging the assumption that Sharia-compliant firms are always more conservative in debt usage, this research integrates Sharia-based variables into a dynamic Partial Adjustment Model (PAM) using the Generalized Method of Moments (GMM). The model incorporates target leverage, adjustment speed, and Sharia principles through compliance status and debt-to-equity ratio (DER) thresholds. Empirical results reveal that Sharia-compliant firms, while maintaining DER within the 45% limit, tend to use more debt and adjust faster toward target leverage. These findings suggest that Sharia norms enhance rather than constrain financial efficiency. The study underscores the strategic role of sukuk and values-based financing in promoting disciplined and adaptive capital structures, with key implications for regulators, firms, and investors.
The Influence of Brand Trust and Brand Ambassador (Hearts2hearts) on Scarlett Whitening Purchase Decisions on TikTok Shop Retno Aulia Subaskoro; Heny Herawati
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3771

Abstract

The rapid growth of digital commerce through TikTok Shop has encouraged companies to leverage brand trust and brand ambassadors to influence consumers' purchase decisions. This study aims to analyze the influence of brand trust and the HEARTS2HEARTS brand ambassador on purchasing decisions for Scarlett Whitening products among consumers in Cijantung, East Jakarta. This research employed a quantitative approach using a purposive sampling technique. Data were collected from 150 respondents through questionnaires and analyzed using SPSS version 25 with multiple linear regression, multiple correlation, coefficient of determination, and t-test analyses. The results indicate that brand trust and the brand ambassador have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) of 0.515 indicates that both variables explain 51.5% of the variance in purchasing decisions, while the remaining 48.5% is influenced by other factors. Partially, brand trust obtained a t-value of 5.440 and the brand ambassador obtained a t-value of 7.332, with significance values of 0.000 (<0.05), indicating that both variables significantly influence consumers' purchasing decisions.
Co-Authors Asman Asman Chusnah Chusnah Euis Bandawaty Juliana Mohd Halim Retno Aulia Subaskoro Sri Lestari Waskito, Meindro Woro Anglia Banda Sutomo Yayan Hendayana