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All Journal Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Nirta: Studi Inovasi Asthadarma: Jurnal Pengabdian Kepada Masyarakat
Refiana Dwi Maghfiroh
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Peningkatan Kapabilitas UMKM Kuliner Kota Malang melalui Pelatihan Keuangan Bisnis Irma Kurniasari; Refiana Dwi Maghfiroh; Dimas Nugroho Dwi Seputro
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): September
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarma.27

Abstract

The era of the Industrial Revolution 4.0 has transformed many aspects of life, including entrepreneurship. In this context, the development of SMEs (Small and Medium Enterprises) entrepreneurship has become a strategic issue crucial to supporting the vision of a Progressive Indonesia. This development is carried out through synergy in mapping entrepreneurial potential, creating a conducive business climate, fostering entrepreneurship, business incubation, and providing adequate financial support. According to data from the Central Statistics Agency (BPS) in 2023, SMEs in Indonesia contribute 61% to the GDP, absorbing around 117 million workers. However, one of the main challenges for SMEs is financial management that remains suboptimal. This study highlights the importance of effective financial management for business sustainability, especially for SMEs in Malang City that still face challenges in separating personal and business finances. The Community Service Program by the Faculty of Economics and Business at Universitas Pembangunan Nasional Veteran Jawa Timur focuses on financial literacy training for SMEs, emphasizing the importance of proper financial planning and management. This training aims to enhance SMEs' abilities in preparing simple financial statements and managing capital wisely, thereby supporting the growth and sustainability of culinary SMEs in Malang City.
OPTIMALISASI PENJUALAN PRODUK UMKM KOTA MALANG MELALUI PEMANFAATAN PLATFORMS SHOPEE FOOD SEBAGAI SARANA DIGITALISASI Refiana Dwi Maghfiroh; Irma Kurniasari; , Dimas Nugroho Dwi Seputro
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.4873

Abstract

Perkembangan teknologi dan digitalisasi yang kian pesat di era saat ini menjadi suatu tantangan yang harus dihadapi oleh pelaku UMKM terutama dalam meningkatkan daya saing di tengah persaingan yang ketat dan dalam menjangkau pasar yang lebih luas. Dibalik tantangan ini, juga terdapat peluang yang dapat dimaksimalkan dimana digitalisasi bisnis sekaligus menjadi kunci pertumbuhan bagi UMKM. Mendasari fenomena yang terjadi, diperlukan suatu kegiatan pelatihan yang bertujuan untuk meningkatkan penjualan melalui pemanfaatan platform e-commerce, seperti Shopee. Pelatihan berfokus memberikan pemahaman secara komprehensif tentang strategi digital marketing, termasuk mengelola promosi, menarik pelanggan, dan meningkatkan visibilitas produk. Pendekatan ini diharapkan mampu menghasilkan solusi konkret khususnya dalam mengatasi kendala pemasaran dan berdampkan pada daya saing dan perkembangan secara berkelanjutan bagi UMKM. Peningkatan pemahaman dan keterampilan UMKM dalam mengelola bisnis online menjadi tujuan utama yang ingin dicapai dari kegiatan pelatihan ini dan diharapkan dapat berdampak langsung pada peningkatan hasil keuangan UMKM.
STRATEGI BRANDING DALAM MENINGKATKAN BRAND AWARENESS SEBAGAI PLATFORM EDUKASI MELALUI INSTAGRAM Putri, Pradifta Irlianda; Refiana Dwi Maghfiroh
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.371

Abstract

The development of social media, particularly Instagram, has opened opportunities for various educational institutions and learning platforms such to strengthen their image and increase brand awareness among users. This study aims to maximize presence and audience engagement through Instagram. The research employs a qualitative descriptive approach, with data collected through content observation, analysis of Instagram features, and a literature review related to digital branding strategies. The results indicate that features such as Instagram Stories, Reels and Live make significant contributions to enhancing brand awareness. In addition, crafting an authentic brand narrative and fostering community based engagement have proven effective in building emotional connections with the audience. These findings affirm that integrated and adaptive branding strategies aligned with social media characteristics can effectively increase the visibility and image of educational platforms on instagram
Digitalisasi Material Manifest untuk Meningkatkan Efisiensi Administrasi Logistik di PT Duta Marine Ameliya Cantik Maulani; Refiana Dwi Maghfiroh
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.372

Abstract

Abstract. This study examines the improvement in administrative efficiency resulting from the digitalization of material manifest documents at PT Duta Marine. The initial issue identified during the internship was the use of offline files, which were inefficient, difficult to revise, and limited collaboration among administrative staff. This study aims to evaluate the effectiveness of transitioning from offline document management to an online spreadsheet system that enables real-time editing and centralized data storage. A qualitative descriptive approach was employed through direct observation, informal interviews with administrative staff, and document analysis to compare offline and online manifest formats. The findings indicate that the digital system significantly reduces revision time, minimizes data duplication, improves data accuracy, and enhances document accessibility for relevant users. Therefore, the digitalization of material manifests using an online spreadsheet platform is recommended as an effective approach to improving administrative efficiency, strengthening inter-staff coordination, and supporting transparency in document control within logistics operations at PT Duta Marine. Keywords: administrative efficiency, digitalization, document management, material manifest, spreadsheet system.
Co-Authors , Dimas Nugroho Dwi Seputro Ameliya Cantik Maulani Dimas Nugroho Dwi Seputro Irma Kurniasari Putri, Pradifta Irlianda