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All Journal Jurnal Social Economic of Agriculture
Sandini, Sari
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Peningkatan Akses Informasi Teknologi Pemasaran UMKM Makanan Olahan Kota Singkawang Sandini, Sari; Nurliza, Nurliza; Fitrianti, Wanti
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88268

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the wheels of the community's economy, serving as a foundation for generating income for their livelihoods. However, many actors in the food MSME sector still face challenges due to their low ability to access marketing technology information. The aim of this study is to formulate improvements in the access to marketing technology information for food MSMEs. This research employs a quantitative descriptive method with Multidimensional Scaling on 58 food MSMEs in Singkawang City. The results indicate that the key attributes for enhancing access to marketing technology information are the content of marketing technology messages and the channels of marketing technology information.
Co-Authors Nurliza Nurliza Wanti Fitrianti