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All Journal BUDGETING : Journal of Business, Management and Accounting Jurnal bintang manajemen Jurnal Ilmiah Nusantara
Fadhilah Nur Oktaviani
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Marketing Strategy as a Business Competition Strategy in SMES: a Study on achieved.co Diki Egie Nugraha; Fadhilah Nur Oktaviani; Dwi Andre Vebriansyah; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3411

Abstract

In the era of the global economy and increasingly intense competition in Industry 4.0, Micro, Small, and Medium Enterprises (MSMEs) are required to continuously innovate to remain competitive. This study highlights the application of segmentation, targeting, and positioning (STP) strategies and the use of the marketing mix by Achieved.co. The research used a descriptive qualitative approach, with interviews as the primary data collection method. The results of this study reveal that Co's success in maintaining its presence amid intense competition was achieved through the implementation of effective marketing strategies. The segmentation process was based on geographical, demographic, and psychographic factors, primarily focusing on the Gen-Z demographic. Targeting was directed at consumers who value uniqueness and product innovation at affordable prices. Achieved. Co's positioning is strengthened through unique services such as customizable orders and offering specialized design services, although it does not yet have a specific slogan. This study underscores the importance of in-depth market analysis to enhance the competitiveness of MSMEs, particularly through the implementation of well-planned STP strategies and a structured marketing mix.
Peran Ilmu Pengetahuan dalam Perkembangan Penelitian Ilmiah Fadhilah Nur Oktaviani; Dina Maria Ulfa; Agung Winarno
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3435

Abstract

Philosophy of science has a very important role in providing a conceptual basis for the advancement of science, especially through the study of ontology, epistemology, and axiology. This study aims to explore the contribution of science to the development of scientific research. By using a descriptive analysis method based on literature review, this study reveals that philosophy of science not only plays a role as a theoretical foundation, but also as a critical control tool for the application of science in social life. The results of the study suggest the importance of interdisciplinary integration and the development of science in the development of scientific research. Philosophy of science, with its comprehensive approach, is able to direct the development of science so that it remains relevant, ethical, and makes a positive contribution to civilization.
PERAN FILSAFAT KEILMUAN DALAM PERKEMBANGAN ILMU PENGETAHUAN Ulfa, Dina Maria; Fadhilah Nur Oktaviani; Agung Winarno
JURNAL ILMIAH NUSANTARA Vol. 1 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i6.2878

Abstract

Philosophy of science plays a crucial role in providing a conceptual foundation for knowledge development, particularly by studying ontology, epistemology, and axiology. This study aims to explore how the philosophy of science contributes to the advancement of knowledge, including its role in establishing ethical and moral frameworks to address technological and social challenges. Using descriptive analysis based on a literature review, this research reveals that the philosophy of science functions as a theoretical framework and a critical control tool for applying science in society. The findings emphasize the importance of interdisciplinary integration and the development of new paradigms to address global challenges. With its holistic approach, the philosophy of science is shown to guide the evolution of knowledge to remain relevant, ethical, and positively impactful for civilization.
Pengaruh Teknologi Keuangan Terhadap Inklusi Keuangan (Studi pada Penggunaan E-Wallet pada Mahasiswa S2 Univeristas Negeri Malang) Wardanu, Aditya Putra; Fadhilah Nur Oktaviani; Shafa Annisa Puspasari; Ely Siswanto
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13317

Abstract

This research aims to analyze the effect of financial technology on financial inclusion among Masters Students at the State University of Malang. This study uses quantitative methods with descriptive and explanatory research types. The sampling technique uses non probability sampling and is carried out using purposive sampling. The sample in this research was Master's students at the UM who used e-wallets for financial transactions. The data collection technique uses a questionnaire. The data obtained was then analyzed using simple regression analysis techniques with using SPSS software.   Keywords: E-Wallet, Financial Inclusion, Financial Technology.
Co-Authors Diki Egie Nugraha Dina Maria Ulfa Dwi Andre Vebriansyah Ely Siswanto Shafa Annisa Puspasari Sudarmiatin Ulfa, Dina Maria Wardanu, Aditya Putra