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p-Index From 2020 - 2025
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All Journal Jurnal bintang manajemen Journal of Management and Creative Business
Bima Aji Putra
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Analisis Strategi Ekspansi Pasar Internasional Brand Eiger Dhiza Putri Qamila; Bima Aji Putra; Ili Luhung
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3447

Abstract

The international expansion of local brands into global markets is becoming increasingly relevant in the era of globalization. This research analyzes the international market expansion strategy implemented by the Eiger brand, particularly in the context of opening its first retail store in Interlaken, Switzerland. Using a qualitative approach with descriptive-analytical research design, this study examines market penetration strategies, marketing mix implementation, digital brand identity development, and key success factors of Eiger's expansion. The results show that Eiger's success in entering the European premium market was supported by strategic location selection, proper market entry timing, and effective product adaptation for the target market. Comprehensive marketing mix implementation, supported by strong digital communication strategies, played a significant role in building brand presence in the international market. Key success factors include strong internal capabilities, effective network development, and appropriate cultural adaptation strategies. This research provides theoretical contributions to the development of international expansion models for brands from developing countries and provides practical lessons for Indonesian companies planning similar expansions.
Eksplorasi Pengalaman Pelanggan dan Kualitas Pelayanan di Uragawa Coffee Bima Aji Putra; Daffaessa Firgie; Muhammad Raviandra Antares
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3547

Abstract

This study explores customer experience and service quality at Uragawa Coffee through a mixed-method approach with digital content analysis. The research aims to identify customer experience dimensions, analyze service gaps, and develop a contextual service quality conceptual model. Utilizing content analysis on 247 digital reviews from various platforms, the study reveals the complexity of customer interactions in contemporary coffee service ecosystems. Findings demonstrate that customer experiences transcend transactional aspects, involving symbolic constructions encompassing product quality, staff responsiveness, and space atmosphere. Millennial and Z generations demand personal, sustainable, and meaningful experiences. Uragawa Coffee successfully creates differentiation through menu innovation, flexible interior design, and empathetic interactions. The research offers managerial implications for developing responsive and adaptive service strategies.
Co-Authors Daffaessa Firgie Dhiza Putri Qamila Ili Luhung Muhammad Raviandra Antares