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p-Index From 2020 - 2025
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All Journal Jurnal bintang manajemen Journal of Management and Creative Business
Ili Luhung
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Analisis Strategi Ekspansi Pasar Internasional Brand Eiger Dhiza Putri Qamila; Bima Aji Putra; Ili Luhung
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3447

Abstract

The international expansion of local brands into global markets is becoming increasingly relevant in the era of globalization. This research analyzes the international market expansion strategy implemented by the Eiger brand, particularly in the context of opening its first retail store in Interlaken, Switzerland. Using a qualitative approach with descriptive-analytical research design, this study examines market penetration strategies, marketing mix implementation, digital brand identity development, and key success factors of Eiger's expansion. The results show that Eiger's success in entering the European premium market was supported by strategic location selection, proper market entry timing, and effective product adaptation for the target market. Comprehensive marketing mix implementation, supported by strong digital communication strategies, played a significant role in building brand presence in the international market. Key success factors include strong internal capabilities, effective network development, and appropriate cultural adaptation strategies. This research provides theoretical contributions to the development of international expansion models for brands from developing countries and provides practical lessons for Indonesian companies planning similar expansions.
Analisis Kualitas Pelayanan Penyedia Jasa GO-JEK dan Dampaknya terhadap Masyarakat Irgi Saeful Rizky; Ili Luhung; Andika Alexandro
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3555

Abstract

In today's rapidly advancing digital era, technological progress has significantly transformed various aspects of life within society. This shift has led people to prefer communication through social media and influenced transportation tools connected to digital platforms. Communication and transportation are directly related to societal activities. These two aspects are frequently utilized by individuals to simplify their tasks. Moreover, with the increasing sophistication of technology in the fields of transportation and communication, society has become increasingly dependent on these aspects. This phenomenon is a result of rapid technological advancements across various sectors, including communication and transportation. The development of technology in these areas has encouraged people to be more creative and innovative in leveraging these advancements to start new businesses, particularly those providing transportation services.
Co-Authors Andika Alexandro Bima Aji Putra Dhiza Putri Qamila Irgi Saeful Rizky