Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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All Journal Journal of Management and Creative Business Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Muhammad Raviandra Antares
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Eksplorasi Pengalaman Pelanggan dan Kualitas Pelayanan di Uragawa Coffee Bima Aji Putra; Daffaessa Firgie; Muhammad Raviandra Antares
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3547

Abstract

This study explores customer experience and service quality at Uragawa Coffee through a mixed-method approach with digital content analysis. The research aims to identify customer experience dimensions, analyze service gaps, and develop a contextual service quality conceptual model. Utilizing content analysis on 247 digital reviews from various platforms, the study reveals the complexity of customer interactions in contemporary coffee service ecosystems. Findings demonstrate that customer experiences transcend transactional aspects, involving symbolic constructions encompassing product quality, staff responsiveness, and space atmosphere. Millennial and Z generations demand personal, sustainable, and meaningful experiences. Uragawa Coffee successfully creates differentiation through menu innovation, flexible interior design, and empathetic interactions. The research offers managerial implications for developing responsive and adaptive service strategies.
Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i4.1441

Abstract

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.
Co-Authors Bima Aji Putra Daffaessa Firgie Fitria Rahmadhani Mohamad Zein Saleh Zidan Maulana