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All Journal Jurnal Ilmiah Edunomika (JIE) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Wijaya, Aldy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Sosialisasi Penggunaan Media Digital Yang Cerdas Bagi Pelajar di Desa Bandar Magodang Mismahella, Igris; Wijaya, Aldy; Indah Riskiyah Harahap, Anggi; Dahlya Narpila, Suci
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 3 (2024): Juni : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i3.612

Abstract

The aim of this activity is to provide data to students about the intelligent use of digital media which can influence the turn of events and the use of science in the eyes of the public. This business is named "Socialization of the Smart Use of Digital Media for Students in Bandar Magodang Village" Bintang Bayu District, Serdang Bedagai Regency. The main strategy used by students in this effort is an effort technique that provides material to help students understand how to make better use of advanced media. Through this local area administration, universities can support the use of intelligent and locally significant data innovation.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Love Pada Pengguna Laptop Merek Acer di Kota Cimahi Wijaya, Aldy; Triwahyu Putra, Hariyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14684

Abstract

This research aims to analyze the influence of brand experience on brand loyalty through brand love among users of Acer laptops in the city of Cimahi. The research instrument has undergone validity and reliability testing, classic assumption testing, simple regression testing, and multiple regression testing. The instrument was used to collect data from respondents who are at least 17 years old and have used Acer laptops, which are the objects evaluated in this study. The number of respondents involved in this research is 90 individuals. The data instrument analysis was conducted using the SPSS software version 27 and Sobel test. The findings of this study indicate that brand experience has a positive effect on brand love, brand experience has a positive effect on brand loyalty, and brand love also has a positive impact on brand loyalty. However, brand love does not significantly mediate the relationship between brand experience and brand loyalty. What sets this research apart from previous studies is its focus on the city of Cimahi and the use of the latest secondary data in 2023.
Co-Authors Dahlya Narpila, Suci Hariyadi Triwahyu Putra Indah Riskiyah Harahap, Anggi Mismahella, Igris