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All Journal Business Perspective Journal
Fytaloka, Vemi
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Economics, Econometrics & Finance

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Pengaruh Harga Jual dan Saluran Distribusi terhadap Volume Penjualan Kartu Perdana By.U Telkomsel pada CV. Sinar Telekom (Transputer) Lahat Fytaloka, Vemi; Mujari; Pratiwi, Dini
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2094

Abstract

This research aims to examine the influence of selling price and distribution channels on the sales volume of By.U starter packs at CV Sinar Telekom (Transputer) Lahat. The data analysis method used is quantitative using multiple linear regression, where the model equation is Y = a + b1X1 + b2X2 + eThe results of the t test analysis show that the selling price (X1) has a significant effect on sales volume (Y), while the distribution channel (X2) does not have a significant effect on buying interest (Y) for Telkomsel cards at CV. Sinar Telekom Lahat. Furthermore, the F test shows that simultaneously, selling price (X1) and distribution channel (X2) have a significant effect on sales volume interest (Y).. Conclusion, this research contributes to the understanding of the factors that influence the sales volume of Telkomsel cards in a specific business environment. The implications of the results of this research can be used as the basis for a more effective marketing strategy to increase interest in purchasing By.U Telkomsel starter cards in the local market. Keywords: Selling Price, Distribution Channels, Sales Volume
Pengaruh Kualitas Produk dan Desain Produk terhadap Keputusan Pembelian Motor Merek Honda Beat: (Study Kasus pada Konsumen Dealer AHASS Lahat) Fytaloka, Vemi; Mujari; Pratiwi, Dini
Business Perspective Journal Vol. 5 No. 1 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v5i1.2858

Abstract

This research aims to examine the influence of selling price and distribution channels on the sales This research aims to determine the influence of product quality and product design on purchasing decisions for Honda Beat brand motorbikes (case study of Ahass Lahat dealer customers). The number of samples in this research was 62 customers who bought Honda brand motorbikes at Ahhas dealers. The approach taken in this research was an associative approach and the type of data used was quantitative data using multiple regression analysis techniques which were processed using the SPSS version 24 application and produces the regression equation Y = 10,203 +0,284X_1 +〖0,330X〗_2 . The results of this study indicate that there is a significant influence between product quality and product design on the decision to purchase a Honda brand motorbike (case study on Ahass Lahat dealer customers), the f test shows that product quality and product design influence the decision to purchase a Honda brand motorbike (case study on ahass Lahat dealer customers). Keywords: product quality, product design, purchase decision
Co-Authors Mujari Pratiwi, Dini