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All Journal Transformasi: Journal of Economics and Business Management Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis RESLAJ: Religion Education Social Laa Roiba Journal Tamilis Synex: Multidimensional Collaboration
Unik Dwi Lestari
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Brand Experience, Price, terhadap Customer Satisfaction dan Customer Loyalty Pengguna Smartphone Oppo Fajar Swantantra Nata; Unik Dwi Lestari
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2150

Abstract

The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. People's needs in this era of globalization in the form of smartphones are high because technology continues to experience development. This study aims to determine the effect of Brand Experience, Price and Customer Satisfaction, on Oppo Smartphone Customer Loyalty. In this study, the population studied was all people who bought and used an Oppo smartphone. The sample in this study amounted to 200 people using a purposive sampling technique. The data is then processed using the Lisrel Structural Equation Model (SEM) method. Based on the test results, it is known that Brand Experience has an effect on Customer Satisfaction. Price has no effect on Customer Satisfaction. Brand Experience has no effect on Customer Loyalty. Price has an effect on Customer Loyalty. Customer Satofaction has no effect on Customer Loyalty.
Pengaruh Brand Image, Service Quality dan Price terhadap Customer Satifaction dan Customer Loyalty Kopi Janji Jiwa Fanesya Yul Fani; Unik Dwi Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1051

Abstract

As time grows and the population increases. Making the company and beverage sector experience a significant increase, one of the popular types at this time is the coffee industry. One way to retain existing consumers and attract potential buyers by paying attention to reputation. The strategy used is brand image. A good brand image can differentiate consumer brands with their choice of competing brands. The purpose of this study was to determine the effect of brand image, service quality and price on customer satisfaction and customer loyalty, then to determine the most dominant variable in influencing consumer interest in soul promise coffee. The sample in this study amounted to 222 respondents using purposive sampling data collection techniques. The data is then processed using the Structural Equation Model (SEM) method with smartPLS software. Based on the test results, it is known that Brand Image has no effect on Customer Satisfacion and Price also has no effect on Customer Satisfaction, then Service Quality also has no effect on Customer Satisfaction. While Brand Image has a positive effect on Customer Loyalty and Price has a positive effect on Customer Loyalty, then Customer Satisfaction has a positive effect on Customer Loyalty.
Pengaruh Persepsi Kepercayaan dan Persepsi Nilai terhadap Behavior Intention melalui Satisfaction sebagai Variabel Intervening pada Mobile Banking Widia Apriani; Unik Dwi Lestari
Tamilis Synex: Multidimensional Collaboration Vol. 2 No. 1 (2024): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.200

Abstract

The new technological wave that hit the financial industry has changed many traditional banking structures. Factors such as online banking, self-service machines, financial integration and 24-hour access have changed views on the need for digital banking. The main objective of this study is to analyze the effect of perceived trust and perceived value on behavior intention with satisfaction as an intervening variable for digital wallet users in Indonesia. The sampling technique used in this study was purposive sampling with the nonprobability sampling method. The number of respondents used in this study amounted to 145 respondents with the criteria of digital wallet users in Indonesia and who had made transactions at least 2 times. The analytical method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study prove that perceived trust and perceived value by users can increase satisfaction. The higher the value of customer satisfaction, the higher the behavioral intention for digital wallets in Indonesia. Perception of trust has a positive effect on behavior intention. In addition, perceived value and perceived trust indirectly have a positive effect on behavior intention through satisfaction. This can provide input to the management of digital wallet companies in increasing behavior intention by increasing perceptions of trust and perceived value.
Pengaruh Work Life Balance, Decent Work, dan Job Satisfaction Terhadap Turnover Intention dengan Job Autonomy Sebagai Moderasi Diana Dwi Tanti; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.7992

Abstract

Decent work has become a career goal for every individual and a priority for many employers and policy makers who want to promote social justice. This study aims to explore the relationship between decent work, work-life balance, job satisfaction, job autonomy and turnover intention specifically among employees in manufacturing companies who are married and have children. Furthermore, this study used purposive sampling method to determine respondents. This research was conducted on 200 manufacturing employees of the home appliance industry in Jabodetabek. The data obtained were analyzed using the structural equation model (SEM) method. The results of this study indicate a negative effect of decent work on turnover intention, job satisfaction on turnover intention, and decent work on work life balance has a positive effect, decent work on job satisfaction has a positive but insignificant effect, work life balance on job satisfaction has a positive but insignificant effect. While the moderating effect of job autonomy has no significant effect on decent work on job satisfaction and also decent work on turnover intention. The managerial implications of this research are to provide input to company management in the manufacturing industry in Jabodetabek in overcoming employee turnover rates, especially for employees who are married and have children by increasing employee turnover.
Pengaruh Orientasi Pelanggan, Kepuasan Pelanggan, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobile Banking Wilayah Jabodetabek Ratna Indah Komalasari; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 7 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i7.2158

Abstract

The rapid growth of the banking sector in Indonesia encourages intense competition between financial institutions. In this effort, banks must provide the best service (service excellent) to win the increasingly fierce competition. Therefore, improving service quality is crucial for banks to continue to compete and survive in this competitive banking industry. Providing superior banking services is the main key to ensuring the success of the mobile banking platform and meeting customer needs properly. This study aims to explore the effect of customer orientation, service quality, and customer satisfaction, on customer loyalty for mobile banking customers in JABODETABEK. This research is a quantitative study that uses a purposive sampling method and involves 188 female mobile banking users in JABODETABEK Indonesia. The results showed that the biggest influence, namely customer orientation, had a significant effect on customer satisfaction. Customer orientation affects service quality. Service quality has a positive effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty. Service quality does not affect customer satisfaction. The next result is that service quality does not mediate customer orientation and customer satisfaction. Customer satisfaction does not mediate service quality and customer loyalty. Future research is expected to use more specific respondents with different measurement techniques. Banks need to ensure that the mobile banking services provided achieve high-quality standards, including speed, reliability, security, and ease of use.
Bagaimana Workplace Ostracism Mempengaruhi Turnover Intention yang Dimediasi oleh Job Performace dan Organizational Virtuousness Serta Authentic Leadership Sebagai Moderasi Unik Dwi Lestari; Muvinna Adnal Haq; Tantri Yanuar Rahmat Syah; Rojuaniah; Egi Supriatna
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4701

Abstract

This study examines the impact of workplace ostracism on employee turnover intention in manufacturing companies in Bekasi Regency, as well as the moderating roles of authentic leadership and organizational virtuousness in this relationship. Utilizing a quantitative approach with an online questionnaire employing a Likert scale, the research involved 202 respondents selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) to assess the relationships among variables and their validity. The findings indicate that workplace ostracism significantly affects employee turnover intention. However, perceptions of organizational virtuousness and authentic leadership did not positively moderate this relationship. Additionally, workplace ostracism negatively impacts job performance, while lower job performance is negatively related to turnover intention. These results underscore the importance of fostering an inclusive and supportive work environment to mitigate ostracism, enhance job performance, and increase employee retention.
The Influence of Service Quality, Customer Satisfaction, and Customer Loyalty on WOM in E-commerce: A Case Study of Local Fashion Products Alanbachtiar Rizky Suwandhi; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6358

Abstract

                Along with technological developments, shopping via e-commerce is increasingly popular with the public. This is because it is more practical and also provides competitive prices. This research aims to determine the influence of service quality, customer satisfaction, and customer loyalty to generate WOM in local fashion products that use e-commerce. The population in this research is local fashion product customers who make purchases using e-commerce and live in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas, with a sample of 270 respondents. The data collection technique was carried out using a Likert scale questionnaire which was distributed online via Google Form. The sampling technique in this research used purposive sampling. Analysis uses the Structural Equation Modeling (SEM) method with Partial Least Square (PLS). The research results show that service quality has a positive effect on customer satisfaction, customer loyalty and WOM. This research provides managerial implications for the management of local fashion product companies in JABODETABEK that sell via e- commerce in terms of increasing the positive WOM of their customers by improving service quality. This study can be developed by conducting research in other locations or for other products and can also add other variables that influence customers' positive WOM.
The Influence of Argument Quality, Trustworthy Sources, Kindness, on Purchase Intention on TikTok Shop Through Consumer Welfare Michael Gunawan Hasli; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6359

Abstract

                This study aims to analyse the effect of argument quality, trusted sources, and kindness on consumer purchase intention at TikTok Shop, with consumer well-being as a mediating variable. In today's digital era, TikTok Shop as an e-commerce platform is increasingly popular and has become the main means for consumers to make purchases. This research adopts a quantitative approach using a survey method to collect data from 242 respondents who are active users of TikTok Shop. This research is quantitative research using the Lisrel Structural Equation Model (SEM) method. The results showed that trusted sources have an indirect effect on purchase intention, namely through the quality of the argument and also consumer well-being. These findings provide important insights for marketers and sellers at TikTok Shop to understand what influences purchasing decisions. This research is expected to contribute to the development of more effective marketing strategies on social media-based e-commerce platforms.
The Effect of Service Quality, Store Image and Price Fairness Perception on Loyalty Through Customer Satisfaction in Coffee Shop Fadhil Fitroh Setiawan; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6361

Abstract

                This study aims to analyze the effect of perceived service quality, store image and perceived price fairness on loyalty through coffee shop customer satisfaction in Tangerang district. The target sample of this study were customers of 3 coffee shops in Tangerang district. There were a total of 260 respondents who participated in this study. Data was collected using a questionnaire distributed online via google form. The data were analyzed using a partial least square-structural equation modeling (PLS-SEM) approach. The results confirmed that service quality, store image and price fairness all three have a direct and significant relationship with customer satisfaction and customer loyalty. In addition, other findings show that service quality, store image and price fairness have a significant indirect effect on customer loyalty through the mediating effect of customer satisfaction. This research provides guidance to service providers on how to increase customer satisfaction and loyalty through an emphasis on price fairness, store image and service quality. it can be suggested that if a coffee shop company wants to increase customer loyalty what it must do is attract loyal and new customers.
Co-Authors Alanbachtiar Rizky Suwandhi Diana Dwi Tanti Egi Supriatna Fadhil Fitroh Setiawan Fajar Swantantra Nata Fanesya Yul Fani Michael Gunawan Hasli Muvinna Adnal Haq Ratna Indah Komalasari Rojuaniah Rojuaniah Tantri Yanuar Rahmat Syah Widia Apriani