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All Journal MERDEKA: Jurnal Ilmiah Multidisiplin Scripta Economica: Journal of Economics, Management, and Accounting
Bayuadi
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Economics, Econometrics & Finance Other

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PENGENALAN APA ITU “JUJA” Mohamad Afrizal Miradji; Bayuadi; Nofan Aldiansyah; Ade Rafli Rizaldy; M. Abbiyul Ilman Hakiki; Ananda Cahya Adi Putra
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2024): Desember
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i2.3295

Abstract

Juja (jus jawa) adalah Juja, atau jus jawa, adalah minuman khas yang menggabungkan rasa gula jawa lokal dengan kesegaran jus buah. Ini membahas asal-usul juja, bahan utamanya, proses pembuatan, manfaat kesehatannya, dan variasi rasanya. Selain memberikan banyak manfaat kesehatan, minuman ini menggabungkan kelezatan tradisional dengan gaya kontemporer. Juja adalah alternatif minuman sehat yang cocok untuk segala tempat karena bahan-bahannya yang mudah ditemukan dan proses pembuatan yang sederhana.
Kelayakan dan Dampak Ekonomi-Ekologis Usaha Minuman Berbasis Susu: Studi Kasus Sticky Milk sebagai Inovasi Kewirausahaan Mahasiswa Mohammad Afrizal Miradji; Bayuadi; Adheriana Wida Saputri; Amos Firdo Sihotang; Jea Nur Fitriana; Gunita; Fadensyah Muhammad Daffa Effendi
Journal of Economics, Management, and Accounting Vol 1 No 2 (2025): November: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/36qk5z24

Abstract

This study analyzes the business feasibility and sustainability dimensions of “Sticky Milk,” a student-led milk-based beverage enterprise developed at Universitas PGRI Adi Buana Surabaya. Using a qualitative descriptive approach supported by financial simulation, the research examines five aspects of business feasibility: market, technical, managerial, financial, and environmental-social impact. Field observations, interviews, and sales reports indicate that the product achieved strong consumer acceptance with a 13.2% profit margin and an estimated monthly net profit of IDR 750,000. The student team demonstrated efficient management, transparent financial records, and an environmentally aware production process using recyclable packaging. Socially, the project enhanced entrepreneurial skills, interdisciplinary collaboration, and local economic engagement within the campus community. These findings confirm that student entrepreneurship can integrate economic viability with ecological and social responsibility, forming a micro-scale model of green and circular business practice. The study proposes the development of green branding strategies, digital accounting, and supply-chain partnerships to ensure long-term sustainability.
Co-Authors Ade Rafli Rizaldy Adheriana Wida Saputri Amos Firdo Sihotang Ananda Cahya Adi Putra Fadensyah Muhammad Daffa Effendi Gunita Jea Nur Fitriana M. Abbiyul Ilman Hakiki Mohammad Afrizal Miradji Nofan Aldiansyah