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All Journal Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Nurfadillah, Riski
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Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
Mewujudkan UMKM Desa Ciherang yang siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Nurhaliza, Nurhaliza; Ramdhan, Anggal Noor; Azzahra, Naftali; Marwah, Suci; Nurfadillah, Riski; Yuliani, Selfi; Wachdijono, Wachdijono
Jurnal Pintar Abdimas Vol 1 No 2 (2021): Volume 1 Nomor 2 Tahun 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v1i2.10872

Abstract

Revolusi Industri 5.0 menuntut UMKM di Desa Ciherang untuk mengadopsi teknologi digital agar tetap kompetitif dan mampu bersaing di pasar global. Penelitian ini bertujuan mendukung UMKM melalui pendampingan dalam pembuatan Nomor Induk Berusaha (NIB) dan pelatihan pemasaran digital. Metode penelitian mencakup survei awal untuk mengidentifikasi tingkat pemanfaatan teknologi oleh UMKM setempat, diikuti pelatihan pemasaran digital, penggunaan platform e-commerce, serta pendaftaran NIB. Hasilnya, 15 UMKM berhasil memperoleh NIB, sementara sebagian lainnya mulai memanfaatkan platform digital seperti Shopee dan TikTok untuk memperluas jangkauan pasar. Meskipun pelatihan ini meningkatkan keterampilan digital pelaku usaha, tantangan seperti akses internet yang tidak merata, kemampuan teknologi yang bervariasi, serta keterbatasan dalam penggunaan teknologi secara mandiri masih menjadi hambatan utama. Penelitian menyimpulkan bahwa pendekatan terintegrasi yang menggabungkan formalisasi usaha dan pelatihan pemasaran digital secara signifikan meningkatkan daya saing UMKM, dengan peserta mengalami peningkatan omzet bulanan rata-rata sebesar 43% dan perluasan jangkauan pasar hingga 130%. Oleh karena itu, diperlukan investasi jangka panjang dalam infrastruktur digital, peningkatan literasi teknologi, serta pendampingan berkelanjutan untuk memastikan keberlanjutan transformasi digital UMKM di Desa Ciherang.
Co-Authors Azzahra, Naftali Marwah, Suci Nurhaliza, Nurhaliza Ramdhan, Anggal Noor Wachdijono, Wachdijono Yuliani, Selfi