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All Journal Indonesian Journal of Multidisciplinary Science Jurnal Pengabdian Pada Masyarakat METHABDI
Azzahra, Naftali
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
E-Cigarettes: Perceptions, Buying Interest and Opportunities Azzahra, Naftali; Maidah, Liko; Khansa, Nabila; Erawati, Dedet
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 9 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i9.1128

Abstract

E-cigarettes have now begun to be positively accepted by the public, especially among adolescents and young adults, as an alternative that is considered safer than conventional cigarettes. This study explores the perception, purchase intention, and market opportunity of e-cigarettes in Cirebon City using a descriptive qualitative approach. Data were collected through in-depth interviews with health experts, e-cigarette users, and vape businesses. Theory Planned Behavior (TPB) and Theory Diffusion of Innovations (DOI) were used to analyze factors influencing the adoption of e-cigarettes. The results showed that people's perceptions of e-cigarettes varied, influenced by health, social, and economic factors. Purchase intention is influenced by price, product variety, and the influence of the social environment. From a business perspective, e-cigarettes have vast market opportunities, but face regulatory challenges. This study provides insights for stakeholders in understanding the dynamics of the e-cigarette market as well as related policy implications.
Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
Co-Authors Dedet Erawati Khansa, Nabila Maidah, Liko Marwah, Suci Nurfadillah, Riski Ramdhan, Anggal Noor Wachdijono, Wachdijono Yuliani, Selfi