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All Journal Journal of Innovation Research and Knowledge Mammiri: Jurnal Pengabdian Masyarakat
Hardiyanti Hatibu
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Digital Marketing Bagi Pemilik Rumah Kost Jalan Arung Sanrego Kota Makassar Menggunakan Piktochart: Digital Marketing Training for Boarding House Owners on Jalan Arung Sanrego, Makassar City Using Piktochart A. Reski Almaida Dg Macenning; Hardiyanti Hatibu; Hasisa Haruna; Novi Wulandari; Rifhani Handayani L
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2419

Abstract

Perkembangan pesat kota Makassar, khususnya di kawasan sepanjang Jalan Arung Sanrego, mendorong peningkatan permintaan terhadap rumah kost, yang memicu persaingan ketat antar pemilik kost. Untuk memenangkan persaingan ini, diperlukan strategi pemasaran yang efektif, salah satunya melalui digital marketing. Artikel ini bertujuan untuk mengkaji penerapan digital marketing dalam industri rumah kost di Makassar, dengan fokus pada pemanfaatan platform digital seperti media sosial, situs web, dan aplikasi properti. Pelatihan yang diberikan kepada pemilik kost bertujuan untuk meningkatkan pemahaman mereka tentang digital marketing dan penggunaan alat desain grafis, seperti Piktochart, untuk membuat materi promosi visual yang menarik. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai cara memasarkan usaha kost mereka secara efektif dan efisien, serta memperluas jaringan pasar mereka, bahkan hingga luar kota atau provinsi. Selain itu, pelatihan ini juga memberi dampak positif dalam meningkatkan daya saing usaha kost, dengan pemilik kost dapat memanfaatkan data analitik untuk merancang strategi pemasaran yang lebih tepat sasaran. Secara keseluruhan, penerapan digital marketing tidak hanya memberikan manfaat langsung bagi pemilik kost, tetapi juga berkontribusi terhadap perekonomian lokal melalui peningkatan pendapatan dan penciptaan lapangan pekerjaan baru di sektor industri kost. Kata kunci: Digital marketing,Piktochart,Rumah kost
Pelatihan Digital Marketing Bagi Pemilik Rumah Kost Jalan Arung Sanrego Kota Makassar Menggunakan Piktochart: Digital Marketing Training for Boarding House Owners on Jalan Arung Sanrego, Makassar City Using Piktochart A. Reski Almaida Dg Macenning; Hardiyanti Hatibu; Hasisa Haruna; Novi Wulandari; Rifhani Handayani L
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2419

Abstract

The rapid development of Makassar, particularly along the Arung Sanrego Street, has driven an increased demand for rental properties, particularly boarding houses, leading to intense competition among property owners. To succeed in this competition, an effective marketing strategy is required, one of which is digital marketing. This article aims to examine the application of digital marketing in the boarding house industry in Makassar, focusing on the utilization of digital platforms such as social media, websites, and property search applications. A training program was conducted for boarding house owners to enhance their understanding of digital marketing and the use of graphic design tools, such as Piktochart, to create attractive promotional materials. The results of the training showed a significant improvement in the participants' understanding of how to market their boarding houses effectively and efficiently, as well as expanding their market reach, even to other cities or provinces. Additionally, the training also had a positive impact on increasing the competitiveness of boarding house businesses, as owners were able to leverage data analytics to design more targeted marketing strategies. Overall, the implementation of digital marketing not only provides direct benefits to the boarding house owners but also contributes to the local economy through increased revenue and the creation of new jobs in the boarding house industry Keynote: Digitital Marketing, Piktochart,Kost
STUDENTS’ PERCEPTIONS ON THE UTILIZATION OF CHATGPT AND GOOGLE TRANSLATE IN ENGLISH LANGUAGE LEARNING Rifhani Handayani L; Hardiyanti Hatibu
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9047

Abstract

The rapid advancement of technology and the adoption of tools like Google Translate and ChatGPT have significantly transformed English language learning. This research examines the perspectives of first-semester students in the Primary School Teacher Education Program at Universitas Negeri Makassar regarding the use of these tools in their learning process.This study used a descriptive qualitative method to analyze the perceptions of students on the use of ChatGPT and Google Translate in English language learning. it enables researchers to collect and analyze data that can be extended to a larger population. Fifty students participated in semi-structured interviews and questionnaires to gather data using a descriptive qualitative approach. In conlusion, the findings show that there are 75% of students who prefer Google Translate for word and phrase translation than chatgpt, because of its ease of use and quickness. However, despite its outstanding features of ChatGPT, it is not quite attractive due to its complexity. This study identifies the elements that impact students' decisions, including effectiveness, familiarity, and convenience of use, and recommends combining the two technologies to maximize their potential to improve language learning results. This research highlights the factors influencing students' choices, such as ease of use, familiarity, and effectiveness, and suggests integrating both tools to optimize their potential in enhancing language learning outcomes
Co-Authors Hasisa Haruna Jayawarsa, A.A. Ketut Novi Wulandari Rifhani Handayani L