Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Komunikator
Na’allah, Habibat Bolajoko
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework Aliagan, Isiaka Zubair; Ahmad, Murtada Busair; Daranijo, Habeeb Opeyemi; Na’allah, Habibat Bolajoko
Komunikator Vol. 15 No. 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19166

Abstract

This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years  (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
Co-Authors Ahmad, Murtada Busair Aliagan, Isiaka Zubair Daranijo, Habeeb Opeyemi