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Ahmad, Murtada Busair
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework Aliagan, Isiaka Zubair; Ahmad, Murtada Busair; Daranijo, Habeeb Opeyemi; Na’allah, Habibat Bolajoko
Komunikator Vol. 15 No. 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19166

Abstract

This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years  (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis Sukmono, Filosa Gita; Lestari, Nastiti Dyah; A. Rahman, Suria Hani; Ahmad, Murtada Busair
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24563

Abstract

This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference reviews, books, and reviews available in English, Spanish, Portuguese, German, and Russian. This bibliometric analysis identified key themes, such as “Digital Transformation,” “Advertising,” and “Artificial Intelligence,” with the United States and Germany as the most influential countries. Eight thematic clusters were identified, such as digital transformation based on data and technology, digital business management, digital marketing strategy, data-driven marketing automation, technology, and workforce management, digital innovation in sustainable marketing, technology integration and professional skills development, communication in digital marketing, and the impact of COVID-19 on marketing models. This pioneering bibliometric study provides essential insights for academics and professionals aiming to understand current advancements in digital transformation within advertising. Companies are encouraged to integrate artificial intelligence into digital campaigns to improve personalization and effectiveness in advertising strategies.
Co-Authors A. Rahman, Suria Hani Aliagan, Isiaka Zubair Daranijo, Habeeb Opeyemi Lestari, Nastiti Dyah Na’allah, Habibat Bolajoko Sukmono, Filosa Gita