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All Journal Komunikator Jurnal The Messenger Jurnal Bina Praja International Journal of Communication and Society
Aliagan, Isiaka Zubair
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Media Preneurship Study for The Dynamics Journalism in Indonesia Briandana, Rizki; Haris, Abdul; Marta, Rustono Farady; Chinmi, Maichel; Aliagan, Isiaka Zubair
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2635

Abstract

Introduction: YouTube, is one of the most popular forms of new media platforms in Indonesia. The freedom of the people who can act as creators or spectators is a special attraction for the community, moreover the availability of many choices of content has increasingly made YouTube the mainstay of the best-selling entertainment media. The rise of television journalists using social media, especially YouTube, has made an appeal for studies to be carried out to analyze the dynamics which enables them to utilize their professional competencies as a mediapreneur.Methods: This study applied a qualitative approach. The method used was the case study approach with in-depth interview and observation as the data collection techniques. The informants for the interview were the television journalist in Jakarta. There were eight television journalists who were used as informants for this study.Findings: This study found that the presence of new technology in journalistic work practices has eroded professional values. This research reveals the recognition of the erosion of professional values due to the impact of new media, coupled with the interests of entrepreneurial journalists who act as content creators for their own economic interests. Therefore, one way that is able to perpetuate existence is the strengthening and sharpness of in-depth and intact journalism.Originality: This study has become a novelty since no previous studies in Indonesia which analyze the role of journalists as professionals and also as content creators in mediaprenership efforts in the digital era. 
Marketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia Dwityas, Nindyta Aisyah; Briandana, Rizki; Marta, Rustono Farady; Aliagan, Isiaka Zubair
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.352

Abstract

This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, determining communication objectives, budgeting, campaign implementation, and campaign evaluation.
Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework Aliagan, Isiaka Zubair; Ahmad, Murtada Busair; Daranijo, Habeeb Opeyemi; Na’allah, Habibat Bolajoko
Komunikator Vol. 15 No. 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19166

Abstract

This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years  (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
Examining How Fact-checking Hubs Counter Information Disorder in Africa Aliagan, Isiaka Zubair; Daranijo, Habeeb Opeyemi
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25725

Abstract

As fake news, misinformation, and communication disorders continue to raise societal concerns, several countermeasures are emerging to combat this growing challenge. This study examines the role of social media in the spread of information disorder in Africa and evaluates how effectively three prominent fact-checking websites—FactCheckHub, Dubawa, and Africa Check—are addressing this communication crisis. Using a content analysis methodology, the research identifies common types of misinformation circulating on Nigerian social media, analyzes existing fact-checking techniques, and assesses the contributions of the selected platforms in mitigating information disorder. Drawing on academic frameworks related to misinformation, disinformation, and verification, the study explores how social media facilitates the spread of false narratives and the societal consequences that ensue. It contributes to broader discussions on media literacy, information integrity, and the cultivation of an informed society in the digital age by providing insights into the dynamics of disinformation in Nigeria and the critical role of fact-checking initiatives in addressing it.
Examining Social Media Framing of Artificial Intelligence, AI Governance Structure, and Public Perception Daranijo, Habeeb; Aliagan, Isiaka Zubair; Dauda, Kamal Idowu; Ibrahim, Raliat
Jurnal Bina Praja Vol 16 No 3 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.615-627

Abstract

Effective governance frameworks are becoming increasingly important as Artificial Intelligence (AI) pervades all strata of society. This study examines the importance of social media in influencing public discourse and perception of issues related to AI governance. Specifically, the study examines social media coverage of Artificial Intelligence and AI governance structures. It also examines how the social media representation of AI may impact public understanding and inform policy decisions. Ultimately, it examines the potential of social media as a tool for promoting informed public debate and contributing to the development of responsible AI governance. The study adopts a multi-method approach, combining sentiment analysis and content analysis. The unit of analysis for the study comprises posts on social media platforms and stories from major online news sources over six years (2019–2024). The study adopts the machine learning analytic tool, Mentionlytics, to generate its data. The methodology combines both human and Mentionlytics categorization of themes, including societal implications, technical breakthroughs, and ethical considerations. Sentiment analysis is also used to monitor shifts in public perception and social media coverage over time of AI governance issues. The findings of the study add to the ongoing conversation about maximizing the benefits of AI while minimizing its potential concerns.
Co-Authors Abdul Haris Ahmad, Murtada Busair Chinmi, Maichel Daranijo, Habeeb Daranijo, Habeeb Opeyemi Dauda, Kamal Idowu Ibrahim, Raliat Na’allah, Habibat Bolajoko Nindyta Aisyah Dwityas Rizki Briandana Rustono -