Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Padma: Jurnal Pengabdian Kepada Masyarakat
Aksan Halim, K Prihartono
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan Fotografi dan Digital Marketing untuk Meningkatkan Penjualan Secara Online Mahasiswa Kalimantan Utara dan UMKM di Kelurahan Maleer Kota Bandung Rosmayati, Siti; Maulana, Arman; Aksan Halim, K Prihartono; Handari Adji, Widwi; Paryanti, Dini; Yuliansyah Kusnadi, Dwi
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1457

Abstract

This community service program was held with the aim of improving the skills of students and Micro, Small and Medium Enterprises (MSMEs) in Maleer Village, Bandung City, in utilizing product photography and digital marketing strategies to support online sales. The training was attended by 67 participants, consisting of the Taruna Class (20 participants), Regular Class (25 participants), Student Association (10 participants), Student Executive Board Delegation (7 participants), and staff (5 participants). The training materials included the basics of digital marketing, product photography techniques, and buying and selling practices on the TikTok and Meta Ads platforms (Facebook and Instagram Ads). The evaluation results showed a significant increase in participants' understanding of digital marketing strategies and their ability to produce attractive visual content. This program is expected to be able to increase the competitiveness of MSMEs in the digital era and enrich students' knowledge of digital marketing, so that it can have a positive impact on increasing product sales online.
Co-Authors Adji, Widwi Handari Maulana, Arman Paryanti, Dini Rosmayati, Siti Yuliansyah Kusnadi, Dwi