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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH INFOKOM Jurnal Selasar KPI: Referensi Media Komunikasi dan Dakwah
Handayani, Norlia
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences Other

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Pelatihan Pengelolaan SDM di Era Digital pada UMKM Binaan Di Kewilayahan Maleer Kecamatan Batununggal Kota Bandung Yuliansyah Kusnadi, Dwi; Sudrajat, Jajat; Handayani, Norlia; Yusuf Sanny, Muhammad; Trimastuti, Wahyu; Noor, Sa'ad
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1553

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pengelolaan sumber daya manusia (SDM) di era digital bagi usaha mikro, kecil, dan menengah (UMKM) yang berada di wilayah Maleer, Kecamatan Batununggal, Kota Bandung. Dalam era digital yang berkembang pesat, UMKM menghadapi tantangan baru dalam mengelola SDM secara efektif dan efisien. Untuk itu, pelatihan ini dirancang untuk membekali para pelaku UMKM dengan pengetahuan dan keterampilan yang diperlukan dalam pengelolaan SDM, termasuk penggunaan teknologi digital, pemanfaatan alat manajemen SDM, dan strategi pengembangan karyawan. Metode pelatihan meliputi sesi teori, praktik langsung, dan diskusi kasus yang relevan dengan konteks UMKM. Materi yang disampaikan meliputi dasar-dasar pengelolaan SDM, penerapan teknologi digital dalam manajemen SDM, penggunaan perangkat lunak HRIS (Human Resource Information System), dan strategi pengembangan SDM yang efektif. Evaluasi dilakukan untuk menilai peningkatan pemahaman dan keterampilan peserta setelah pelatihan. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menggunakan teknologi digital untuk manajemen SDM. Sebagian besar peserta merasa lebih siap untuk mengimplementasikan alat manajemen digital dan strategi pengembangan SDM dalam usaha mereka. Pelatihan ini diharapkan dapat meningkatkan efisiensi pengelolaan SDM di UMKM, mendukung pertumbuhan usaha, dan mendorong adaptasi yang lebih baik terhadap tuntutan era digital. Dengan keberhasilan pelatihan ini, diharapkan UMKM di wilayah Maleer dapat memanfaatkan teknologi digital untuk meningkatkan kinerja dan daya saing mereka, serta menjadi contoh bagi UMKM lainnya dalam penerapan manajemen SDM yang modern dan efektif.
KONTEN MENARIK, TRAFIK MENINGKAT ( STUDI PENGARUH KONTEN MEDIA TERHADAP KUNJUNGAN AKUN PERUSAHAAN XYZ BANDUNG ) Pratama Lifianto, Panji; Handayani, Norlia; Agustin, Cahyadi; Surahman, Roni; Nulhakim, Lukman
INFOKOM (Informatika & Komputer) Vol 13 No 1 (2025): JURNAL INFOKOM JUNI 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/infokom.v13i1.2044

Abstract

This study aims to analyze the impact of social media content types on the traffic and engagement of the XYZ company account in Bandung. Using a quantitative approach and a quasi-experimental design, this research involved 100 respondents actively interacting with the company's account. Data were collected through analysis of social media analytics tools such as Google Analytics and Instagram Insights, along with audience surveys. The results revealed that visual content, particularly videos and images, led to a 30% increase in traffic and a 40% increase in engagement compared to text-based content. Furthermore, video content garnered the highest interaction rates, with a significant preference from the audience. Based on these findings, it is recommended that XYZ company focus more on creating visual content that resonates with the audience, utilize analytics tools for performance monitoring, and optimize content strategies across suitable platforms to enhance conversion rates and achieve business goals. This study provides valuable insights for companies in designing more effective and data-driven social media marketing strategies.
Perspektif Remaja terhadap Cyberbullying dalam Pendekatan Schemata Theory Febriany, Febriany; Handayani, Norlia
Jurnal Selasar KPI : Referensi Media Komunikasi dan Dakwah Vol 3 No 2 (2023)
Publisher : IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/selasar.v3i2.1891

Abstract

Cyberbullying is a serious problem affecting adolescents in the digital environment. Adolescents' understanding, experiences, and attitudes towards cyberbullying have a significant impact on their well-being. This study aims to uncover the process of knowledge, experience, and attitude formation of adolescents related to cyberbullying by using Schemata Theory. The framework in this theory is person schemata, self schemata, role schemata, and event schemata. The method used is descriptive qualitative. Data was obtained through Focus Group Discussion with 6 teenagers. The results show that adolescents have low knowledge about cyberbullying. In addition, there is also a change in the knowledge of adolescents, who previously did not have much knowledge about cyberbullying then changed their knowledge when they held discussions and reflections among their friends. This demonstrated that by exchanging experiences, adolescents are able to conclude and understand a problem that occurs around them. From knowledge and experience, adolescents' attitudes are formed to disagree with cyberbullying behavior. Based on these findings, there is a need for education and awareness about cyberbullying among adolescents, through educational programs that focus on developing empathy and ethical use in the digital environment.
Co-Authors Agustin, Cahyadi Febriany, Febriany Jajat sudrajat Noor, Sa'ad Nulhakim, Lukman Pratama Lifianto, Panji Surahman, Roni Wahyu Trimastuti Yuliansyah Kusnadi, Dwi Yusuf Sanny, Muhammad