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All Journal International Journal of Artificial Intelligence Research Jurnal Cahaya Mandalika
Setyowati, Rr Dyah Eko
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Humanities Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

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The Influence of Lifestyle and Consumer Attitudes on Purchase Decisions through Customer Satisfaction at Cafe Brogul Makassar Setyowati, Rr Dyah Eko
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.424 KB) | DOI: 10.29099/ijair.v6i1.351

Abstract

This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions through customer satisfaction at the Brogul café in the city of Makassar. This research is quantitative. The selection of research sites was carried out by purposive sampling, namely, choosing research locations intentionally by considering specific aspects, namely Cafe Brogul Makasar as a fostered MSME of the Indonesian Women's Empowerment Forum (FPPI). The data analysis method used in this study used quantitative descriptive analysis methods. This study's data instrument testing consisted of validity and reliability. The data analysis technique in this study consisted of Normality Test, Model Suitability Test, and Hypothesis Testing. Based on the analysis and discussion above, it can be concluded that, among others, Lifestyle and Consumer Attitudes have an influence on Customer Satisfaction, Lifestyle and Consumer Attitudes have a positive and significant impact on Purchase Decisions, the greater the effect of customer satisfaction, the greater the purchase decision
Praktik Bisnis Berkelanjutan: Mengevaluasi Kinerja Keuangan Perusahaan dengan Pertimbangan Environmental, Social, and Governance (ESG) Dwianto, Agus; Hidayat, Muhamad; Setyowati, Rr Dyah Eko; Triyantoro, Andri; Judijanto, Loso
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Praktik bisnis berkelanjutan telah menjadi fokus utama dalam konteks korporat modern, dengan perusahaan semakin memahami perlunya mengintegrasikan pertimbangan Environmental, Social, and Governance (ESG) dalam pengambilan keputusan keuangan mereka. Artikel ini bertujuan untuk mengevaluasi dampak praktik bisnis berkelanjutan terhadap kinerja keuangan perusahaan. Metode penelitian menggunakan analisis data keuangan dan indikator ESG untuk sejumlah perusahaan yang menerapkan praktik bisnis berkelanjutan. Hasil penelitian menunjukkan bahwa perusahaan yang menerapkan praktik bisnis berkelanjutan memiliki kinerja keuangan yang lebih baik dibandingkan dengan yang tidak menerapkannya. Penilaian ini mencakup aspek keberlanjutan, tanggung jawab sosial, dan tata kelola perusahaan yang efektif. Penelitian ini memberikan wawasan mendalam tentang bagaimana ESG mempengaruhi kinerja keuangan, mendukung argumen bahwa praktik bisnis berkelanjutan bukan hanya tanggung jawab sosial, tetapi juga memberikan nilai tambah finansial bagi perusahaan.
Co-Authors Dwianto, Agus Hidayat, Muhamad Judijanto, Loso Triyantoro, Andri