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All Journal Jurnal Sains Student Research Jurnal Ilmiah Nusantara
Jelianus Nduru
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK AIR MINERAL FROZEN DI PRIMA FRESHMART SEKOLAH VOKASI IPB Doni Sahat Tua Manalu; Jelianus Nduru; Angelica Nabila Ahdy; Nadira Salwa Faizaty; Rhaka Agung Setiawan; Talitha Azalia
JURNAL ILMIAH NUSANTARA Vol. 1 No. 3 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i3.1496

Abstract

In Indonesia, bottled drinking water is the primary source of daily water consumption. The consumption of bottled drinking water in Bogor City is quite high 43.63%, while in Bogor Regency it is 30.43%. People usually used to like drinking mineral water from popular brands like Aqua and Amidis. Apart from that, sales of mineral water at Prima Freshmart have caught our attention despite selling many popular brands of mineral water. Brand Frozen mineral water is leading in sales at Prima Freshmart, indicating intense competition between the brands. The research aims to identify the attributes that influence consumer purchases of Frozen mineral water at Prima Freshmart. After comparing the attributes of Aqua, Frozen, and Amidis, three of the most popular bottled mineral water brands we determined which brand is superior. Using the Fishbein Multi-Attributes Behavior Methods, we have found that price, taste, and size are the most critical qualities that significantly influence consumer purchases. Our study concludes that Aqua brand mineral water is generally preferred over other brands.
Usulan Perbaikan Tata Letak Fasilitas pada Sahabat Mart Rahmawati Liswahyuni Dwi Wardhani; Nisrina Ayushafa Deanova; Suci Hakimah; Andini Firannisa; Jelianus Nduru
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1409

Abstract

The preparation of the layout is something that needs to be considered in forming a factory or a business. The purpose of this study is to prove, test, and verify the retail layout of Sahabat Mart with the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods and evaluate whether the layout is effective for employees and consumers. The type of research used is primary and secondary data. The layout of Sahabat Mart consists of several parts, namely parking, seating, cashier, display room, warehouse, and toilet. Based on the results of the research, the state of layout placement at Sahabat Mart has a less effective placement, including a less optimal warehouse placement position because it is far from the parking lot, making the process of transporting goods less efficient. So the ARC and TCR methods are used. The results of the ARC calculation with the TCR assessment show the largest value, namely the display space, this means that the display room must be arranged and built first from other rooms and must be arranged regarding its strategic location. Using the ARC and TCR analysis methods, solutions or improvements and efficiency can be known for the layout at Sahabat Mart, namely the parking room is close to the warehouse room, then the warehouse room is close to the display room, the display room is close to the seating room and cashier, finally the seating room and cashier are close to the toilet room.
Co-Authors Andini Firannisa Angelica Nabila Ahdy Manalu, Doni Sahat Tua Nadira Salwa Faizaty Nisrina Ayushafa Deanova Rahmawati Liswahyuni Dwi Wardhani Rhaka Agung Setiawan Suci Hakimah Talitha Azalia