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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Nusantara
Nadira Salwa Faizaty
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK AIR MINERAL FROZEN DI PRIMA FRESHMART SEKOLAH VOKASI IPB Doni Sahat Tua Manalu; Jelianus Nduru; Angelica Nabila Ahdy; Nadira Salwa Faizaty; Rhaka Agung Setiawan; Talitha Azalia
JURNAL ILMIAH NUSANTARA Vol. 1 No. 3 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i3.1496

Abstract

In Indonesia, bottled drinking water is the primary source of daily water consumption. The consumption of bottled drinking water in Bogor City is quite high 43.63%, while in Bogor Regency it is 30.43%. People usually used to like drinking mineral water from popular brands like Aqua and Amidis. Apart from that, sales of mineral water at Prima Freshmart have caught our attention despite selling many popular brands of mineral water. Brand Frozen mineral water is leading in sales at Prima Freshmart, indicating intense competition between the brands. The research aims to identify the attributes that influence consumer purchases of Frozen mineral water at Prima Freshmart. After comparing the attributes of Aqua, Frozen, and Amidis, three of the most popular bottled mineral water brands we determined which brand is superior. Using the Fishbein Multi-Attributes Behavior Methods, we have found that price, taste, and size are the most critical qualities that significantly influence consumer purchases. Our study concludes that Aqua brand mineral water is generally preferred over other brands.
Perancangan Ulang Tata Letak Pada Toko Ritel Mitra Hotel Nadira Salwa Faizaty; Bulan Wiranata Septiani; Akhdan Hadi Zahran; Fitriyani Fitriyani; Adam De Alvaroziq
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1440

Abstract

Mitra Hotel Retail Store is one of the retail stores engaged in selling various daily necessities. Based on the results of the initial survey, the layout at the Lodaya Branch Hotel Partner Retail Store is considered less effective because it has minimal capacity, causing long queues at the cashier and difficulty accessing certain shelves. This research aims to redesign the layout of the retail store to be more efficient and improve customer convenience. The method used is Entity Relationship Chart (ERC) analysis to determine the relationship between areas and Total Closeness Rating (TCR) to determine the priority of area proximity. The results of the analysis produce a new solution layout with area rearrangement based on proximity values. It is expected that with a better layout design, it will improve store operational performance and provide a pleasant shopping experience for customers.
Co-Authors Adam De Alvaroziq Akhdan Hadi Zahran Angelica Nabila Ahdy Bulan Wiranata Septiani Fitriyani Fitriyani Jelianus Nduru Manalu, Doni Sahat Tua Rhaka Agung Setiawan Talitha Azalia