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All Journal Jurnal Ilmiah Nusantara Botani: Publikasi Ilmu Tanaman dan Agribisnis
Talitha Azalia
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK AIR MINERAL FROZEN DI PRIMA FRESHMART SEKOLAH VOKASI IPB Doni Sahat Tua Manalu; Jelianus Nduru; Angelica Nabila Ahdy; Nadira Salwa Faizaty; Rhaka Agung Setiawan; Talitha Azalia
JURNAL ILMIAH NUSANTARA Vol. 1 No. 3 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i3.1496

Abstract

In Indonesia, bottled drinking water is the primary source of daily water consumption. The consumption of bottled drinking water in Bogor City is quite high 43.63%, while in Bogor Regency it is 30.43%. People usually used to like drinking mineral water from popular brands like Aqua and Amidis. Apart from that, sales of mineral water at Prima Freshmart have caught our attention despite selling many popular brands of mineral water. Brand Frozen mineral water is leading in sales at Prima Freshmart, indicating intense competition between the brands. The research aims to identify the attributes that influence consumer purchases of Frozen mineral water at Prima Freshmart. After comparing the attributes of Aqua, Frozen, and Amidis, three of the most popular bottled mineral water brands we determined which brand is superior. Using the Fishbein Multi-Attributes Behavior Methods, we have found that price, taste, and size are the most critical qualities that significantly influence consumer purchases. Our study concludes that Aqua brand mineral water is generally preferred over other brands.
Perencanaan Ulang Tata Letak Pada Ritel Lestari Kota Bogor Inayatul Maula; Rohimah Rohimah; Khairunnisa Salsabila; Talitha Azalia; Revian Alif Maulana
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.46

Abstract

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.
Co-Authors Angelica Nabila Ahdy Inayatul Maula Jelianus Nduru Khairunnisa Salsabila Manalu, Doni Sahat Tua Nadira Salwa Faizaty Revian Alif Maulana Rhaka Agung Setiawan Rohimah Rohimah