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All Journal Jornal Of Tourism Sciences (Toursci) UTAMA: Jurnal Pariwisata Prima
Hernawati, Yuke
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Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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ANALISA POTENSI KAMPUNG WISATA KACIREBONAN DI KOTA CIREBON Hernawati, Yuke; Fitriyana, Dian
Jurnal Pariwisata Prima Vol. 2 No. 2 (2024): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Abstract

Kampung Wisata Kacirebonan merupakan salah satu potensi pariwisata yang menonjol di Kota Cirebon. Penelitian ini bertujuan untuk menganalisis potensi yang dimiliki oleh kampung wisata tersebut dari berbagai aspek, termasuk keunikan budaya, daya tarik wisata, infrastruktur, serta potensi ekonomi yang terkait. Metode penelitian yang digunakan melibatkan survei lapangan, wawancara, dan analisis data sekunder. Hasil analisis menunjukkan bahwa Kampung Wisata Kacirebonan memiliki potensi yang signifikan untuk dikembangkan sebagai destinasi wisata unggulan. Keberagaman budaya, warisan sejarah, serta ketersediaan infrastruktur dasar menjadi faktor-faktor utama yang dapat mendukung pengembangan kawasan ini. Implikasi penelitian ini adalah pentingnya perencanaan dan pengelolaan yang terencana serta berkelanjutan untuk memaksimalkan potensi pariwisata Kampung Wisata Kacirebonan, sehingga dapat memberikan manfaat ekonomi dan sosial yang signifikan bagi masyarakat lokal dan daerah sekitarnya. Penelitian ini memberikan kontribusi penting dalam upaya pelestarian dan pengembangan potensi pariwisata lokal di Kota Cirebon
PERAN KERATON KACIREBONAN DALAM PELESTARIAN NILAI-NILAI BUDAYA MELALUI KAMPUNG WISATA KACIREBONAN Hernawati, Yuke; Sungkawa, Khaeril
Jurnal Pariwisata Prima Vol. 3 No. 01 (2025): April
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Keraton Kacirebonan merupakan salah satu institusi budaya yang memiliki peran penting dalam menjaga warisan nilai-nilai budaya di Cirebon. Dalam menghadapi tantangan modernisasi dan globalisasi, keraton ini telah mengambil langkah strategis dengan mengembangkan Kampung Wisata Kacirebonan sebagai pusat pelestarian budaya. Artikel ini bertujuan untuk mengkaji peran Keraton Kacirebonan dalam melestarikan nilai-nilai budaya melalui program-program di Kampung Wisata Kacirebonan. Metode penelitian yang digunakan adalah kualitatif-deskriptif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Keraton Kacirebonan berhasil memadukan tradisi dan inovasi dalam melestarikan budaya lokal sekaligus meningkatkan kesadaran masyarakat akan pentingnya nilai-nilai budaya
Promotion and Branding Strategy for Traditional Culinary Tourism in Cirebon City Mustafa, Iva Yulia; Hernawati, Yuke
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.960

Abstract

Background. Cirebon is one of the cities in Indonesia that has a wealth of distinctive culinary, such as empal gentong, nasi jamblang, and tofu gejrot. Cirebon culinary is increasingly sought after by tourists in addition to Batik, cultural tourism, religious tourism, and others. With that, there needs to be a proper promotion and branding strategy so that Cirebon culinary can become better known and more competitive. The promotion and branding of traditional culinary tourism in Cirebon City is a strategic effort to enhance the attractiveness and quality of culinary destinations. Cirebon, known for its distinctive culinary offerings, has strong potential to attract both local and foreign tourists. Aims. This study aims to analyze the branding and promotional strategies used to develop culinary tourism in Cirebon City and to evaluate their impact on tourist interest. Methods. The research method used in this study is a mixed-methods approach. This method combines qualitative and quantitative methods. Result. The results of the study show that Cirebon culinary tourism branding still needs to be strengthened through product differentiation, the use of digital media, and collaboration between the government, business actors, and local communities. Promotional strategies based on digital marketing and culinary events have proven to be effective in increasing tourist attractions. Conclusion. The conclusion of this study confirms that strengthening brand identity and innovation in promotional strategies can be a key factor in increasing tourist visits to Cirebon City.
Efforts to Increase the Number of Visits to the Cirebon Mask Museum Devita, Zeffanya; Wibowo, Toni Ari; Hernawati, Yuke
Jurnal Toursci Vol 3 No 2 (2025): Vol 3 No 2 October 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i2.1063

Abstract

Background. Cirebon City is a cultural city. The city of Cirebon has just inaugurated a new museum, the Mask Museum, located on Jalan Siliwangi, which was built using cultural heritage from the City Hall. Purpose. This research is essential to increase the number of visits to the Cirebon Mask Museum. Method. This study examines the efforts made by Museum managers to increase the Number of Visits to the Mask Museum using a qualitative research method with a non-probability sampling approach, with data collected through interviews, observation, and documentation, and data analysis using descriptive and SWOT analyses. Conclusion. Based on interviews with managers, the theory of the Tourism Marketing Mix indicates that digital and non-digital promotions within the government's scope are very effective in increasing the number of visits. Implementation. The government collaborates with non-governmental parties to promote the museum.
Analysis of the Role of Pokdarwis in the Development of Tourism Villages in Matangaji Kapubaten Cirebon Hernawati, Yuke; Shabrina, Fitriatunnisa
Jurnal Toursci Vol 3 No 4 (2026): Vol 3 No 4 February 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i4.1079

Abstract

Background. The development of community-based tourism villages is a tourism development strategy that aims to improve the welfare of local communities while maintaining the sustainability of natural and cultural resources. One of the key actors in the development of tourism villages is the Tourism Awareness Group (Pokdarwis), which serves as a driver, manager, and facilitator of tourism activities at the village level. Aims. This study aims to analyze the role of Pokdarwis in the development of Matangaji Tourism Village, Cirebon Regency; identify factors that support and hinder their role; and formulate strategies to enhance their contribution to the sustainable development of tourism villages. Method. This study employs a qualitative descriptive approach, collecting data through in-depth interviews and field observations. The research informants include Pokdarwis administrators, village officials, and communities involved in village tourism activities. The data were analyzed through the stages of data reduction, data presentation, and drawing conclusions to obtain a comprehensive picture of the role and dynamics of Pokdarwis in the development of tourist villages. Results. The study results indicate that the Matangaji Village Pokdarwis play a relatively strategic role in the development of tourist villages, particularly in driving community participation, managing tourism activities, and promoting local tourism potential. However, this role is suboptimal due to limited human resource capacity, limited funding, and insufficient stakeholder synergy. The main supporting factors include local tourism potential, community support, and institutional legitimacy from the village government, while the inhibiting factors include the lack of training, mentoring, and cross-sector coordination. Conclusion. Based on these findings, this study recommends a strategy to expand the role of Pokdarwis by strengthening human resource capacity, strengthening institutional and organizational governance, increasing funding, and enhancing stakeholder collaboration. This strategy is expected to promote the sustainable development of Matangaji Tourism Village in Cirebon Regency by empowering local communities.
Co-Authors Devita, Zeffanya Dian Fitriyana Fitriatunnisa Shabrina Mustafa, Iva Yulia Sungkawa, Khaeril Wibowo, Toni Ari