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All Journal JURNAL PENDIDIKAN TAMBUSAI MASALIQ: Jurnal Pendidikan dan Sains
Irawan, Bagus Fajar
Unknown Affiliation
Religion Education Social Sciences

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Strategi Bertahan Hidup Pedagang Kaki Lima di Tengah Pandemi Covid-19 Irawan, Bagus Fajar; Fauzi, Agung
MASALIQ Vol 2 No 3 (2022): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.271 KB) | DOI: 10.58578/masaliq.v2i3.387

Abstract

The Covid-19 pandemic that came so suddenly had a fairly large economic downturn. None of us can predict how long this pandemic will last, including the impacts that come with it. Therefore, flexibility for business actors, including changing the business plans that were made in the days before the pandemic occurred, is very necessary if they want to maintain their business. The strategy of street vendors (PKL) who sell in Tangerang Regency is to find out what obstacles are faced by street vendors in Tangerang Regency. This research was conducted by field research and using a descriptive qualitative approach, namely interviews with street vendors. And the interviews conducted were relaxed, uncomplicated, and those proposed were not integrative but only to obtain the desired data. The results of this study are the obstacles faced by traders, namely and unofficial trading places.
Pola Adaptasi Pedagang Toko Kelontong Tradisional dalam Menghadapi Persaingan Ritel Modern di Desa Benda Irawan, Bagus Fajar; Hayat, Nurul; Tesniyadi, Dema
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31177

Abstract

Pola adaptasi pedagang toko kelontong tradisional dalam menghadapi persaingan ritel modern di desa benda. Penelitian ini bertujuan untuk mendeskripsikan serta mengidentifikasi bagaimana pola adaptasi yang dilakukan pedagang toko kelontong tradisional dalam menghadapi persaingan dengan ritel modern di desa benda. Selain itu, juga penelitian ini fokus menganalisis pola adaptasi yang dilakukan para pedagang toko kelontong dalam bersaing dengan ritel modern. Pada penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui teknik observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan teori modal sosial Farancis Fukuyama. Lokasi penelitian dilakukan di Desa benda Kabupaten Tangerang. Hasil penelitian ini menunjukan temuan, bahwa terdapat keharusan bagi pedagang toko kelontong tradisional untuk beradaptasi terhadap keberadaan ritel modern di Desa Benda. Bagi mereka keberadaan ritel modern ini menimbulkan persaingan antara toko kelontong tradisional dan ritel modern.
Co-Authors Fauzi, Agung Hayat, Nurul Tesniyadi, Dema