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All Journal JURNAL PENDIDIKAN TAMBUSAI ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Lorenzo, Naufal
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Religion Education Social Sciences

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Pengaruh Fasilitas dan Word of Mount terhadap Keputusan Menginap pada Hotel Al-Istiqamah Pasaman Barat Lorenzo, Naufal; Putra, Trisna
ARZUSIN Vol 3 No 4 (2023): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i4.1386

Abstract

In the hospitality industry, facilities are important because the decision to choose a hotel is influenced by both online promotions and word of mouth. The aim of this research was to analyze the effect of facilities and word of mouth on the decision to stay at the Al-Istiqamah Hotel, West Pasaman. This research is a quantitative research using causal associative method. In this study, to collect data using questionnaires to guests who have stayed at the Al-Istiqamah Hotel, West Pasaman. The questionnaire can be in the form of a statement to the respondent. Testing the reliability of research using reliability analysis with the help of SPSS version 25.00. From the results of this study the independent variable that has a large influence is word of mouth with a coefficient of 0.420 followed by facilities with a coefficient of 0.362. The t test results from the facility (X1) obtained t count of 5.301 from a significance of 0.05 obtained t table of 0.2061 and the results of the t test for word of mouth (X2) obtained t count of 5.647 from a significance of 0.05 obtained t table 1.987 which can be concluded that t count> t table. Thus the first hypothesis can be accepted, namely that there is a significant influence of the facilities and word of mouth variables on the decision to stay at Hoel Al-Istiqamah, Pasaman Barat.
Pelestarian Budaya dan Adaptasi Sosial Suku Talang Mamak dalam Menghadapi Modernisasi di Kabupaten Indragiri Hulu. Lorenzo, Naufal; Efi, Agusti; Elida, Elida
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25453

Abstract

Suku Talang Mamak, yang mendiami wilayah Kabupaten Indragiri Hulu, Riau, merupakan salah satu komunitas adat tertua di Indonesia. Penelitian ini bertujuan untuk mengkaji kehidupan sosial, adat istiadat, dan adaptasi budaya Suku Talang Mamak dalam menghadapi modernisasi. Dengan menggunakan pendekatan kualitatif, data diperoleh melalui wawancara, pengamatan langsung, serta tinjauan literatur. Hasil penelitian menunjukkan bahwa meskipun modernisasi membawa tantangan, Suku Talang Mamak tetap teguh mempertahankan tradisi budaya mereka. Penelitian ini menyarankan perlunya kolaborasi antara pemerintah, masyarakat adat, dan pihak terkait lainnya untuk melestarikan budaya lokal sambil mendukung adaptasi sosial yang harmonis.
Co-Authors Agusti Efi elida elida Trisna Putra