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All Journal Sanskara Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Islamic Studies
Nurhaliza, Ellys
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Adopsi Teknologi Digital dan Strategi Pemasaran Online Terhadap Kinerja Bisnis dalam Kewirausahaan di Indonesia Sutanto, Himawan; Jumaedi, Jumaedi; Nurhaliza, Ellys; Mardiah, Ainil
Sanskara Ekonomi dan Kewirausahaan Vol. 3 No. 01 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v3i01.467

Abstract

Penelitian ini menyelidiki dampak adopsi teknologi digital dan strategi pemasaran online terhadap kinerja bisnis dan kewirausahaan di Indonesia. Dengan menggunakan pendekatan penelitian kuantitatif, data dikumpulkan dari 280 pengusaha di berbagai industri dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS). Temuan menunjukkan bahwa adopsi teknologi digital memiliki pengaruh positif yang signifikan terhadap kinerja bisnis, sementara strategi pemasaran online juga berkontribusi positif, meskipun pada tingkat yang lebih rendah. Selain itu, peningkatan kinerja bisnis secara signifikan mendorong kegiatan kewirausahaan seperti inovasi dan kemitraan strategis. Hasil penelitian ini menekankan pentingnya mengintegrasikan teknologi digital dan strategi pemasaran untuk meningkatkan hasil bisnis dan mendorong kewirausahaan. Temuan ini memiliki implikasi penting bagi para wirausahawan dan pembuat kebijakan yang ingin mendorong transformasi digital dalam ekosistem kewirausahaan di Indonesia.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Sono, Mohammad Gifari; Apriyanto, Apriyanto; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.
The Rise of Islamic Environmentalism: Bibliometric Mapping of Green Islam Research Judijanto, Loso; Nurhaliza, Ellys
West Science Islamic Studies Vol. 3 No. 04 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i04.2316

Abstract

This study analyzes the intellectual development and worldwide context of Islamic environmentalism, also referred to as Green Islam, via a bibliometric mapping of works indexed in Scopus from 1990 to 2025. The analysis employs VOSviewer and the Bibliometrix R-package to identify prominent authors, institutions, nations, and theme clusters influencing the discourse on Islam and environmental sustainability. The findings indicate that the domain has evolved from initial religious and philosophical discourse to interdisciplinary interactions encompassing Islamic law, ethics, finance, and education. Southeast Asia, especially Indonesia and Malaysia, stands out as the principal center of academic output and collaboration, with fundamental values like stewardship (khalīfah), balance (mīzān), and trust (amānah) forming the foundation of intellectual advancement. Notwithstanding its expansion, the discipline continues to be inadequately represented in empirical environmental research, indicating a necessity for enhanced interdisciplinary integration. This study enhances the theoretical framework of Islamic eco-ethics and provides practical guidance for policymakers and faith-based groups aiming to integrate Islamic principles with sustainability initiatives.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Sono, Mohammad Gifari; Apriyanto, Apriyanto; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.
Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java Sono, Mohammad Gifari; Titing, Andry Stepahnie; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1520

Abstract

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.
Analysis of the Impact of Process Automation and Human Resource Management on Production Completion Time and Product Quality in the Fast Food Industry in West Java Sono, Mohammad Gifari; Apriyanto, Apriyanto; Nurhaliza, Ellys
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1521

Abstract

This study investigates the impact of process automation and human resource management (HRM) on production turnaround time and product quality in the fast food industry in West Java. Using a quantitative research design, data were collected from 180 respondents through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The findings reveal that both process automation and HRM significantly influence production turnaround time and product quality, with automation showing a stronger impact on quality and HRM demonstrating a more substantial effect on turnaround time. The study highlights the synergistic relationship between automation and HRM, emphasizing their combined role in achieving operational efficiency and maintaining high product standards. These results provide actionable insights for fast food businesses to integrate technological advancements with strategic human resource practices, ensuring competitiveness in a dynamic market.
Co-Authors Ainil Mardiah Andry Stepahnie Titing Apriyanto, Apriyanto Himawan Sutanto, Himawan Judijanto, Loso Jumaedi, Jumaedi Sono, Mohammad Gifari