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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) Journal Of Business, Finance, and Economics (JBFE)
Tjung, Tjie
Unknown Affiliation
Religion Economics, Econometrics & Finance

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Proptech (Properti Techology) Sebagai Solusi Penyewaan Properti Jangka Pendek Berbasis Online Tobing, Christian; Haning, Monika; Tjung, Tjie; Satria Sidiqurrohman, Dimas; Candra Sirait, Rizani
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 2 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i2.5755

Abstract

This research aims to analyze the business planning strategy of Proptech companies in facing the increasing trend of rental property demand in Jakarta, as well as the challenges faced by tenants and property owners regarding the less flexible rental payment system. This research uses a qualitative approach with a case study method, collecting data through in-depth interviews, observation, and documentation studies. The analysis was conducted through input, matching, and decision stages using EFE, IFE, and CPM matrices to evaluate internal and external factors affecting business strategy. The results show that Proptech responds well to opportunities and threats in the market, with an EFE score of 3.03 and an IFE of 2.93, indicating a strong internal position and adaptability to external conditions. Alternative strategies proposed include the development of a more flexible rental payment system to attract more tenants, as well as the expansion of services to more cities. In conclusion, with the right strategy, Proptech can take advantage of existing opportunities to strengthen its position in the market, as well as overcome challenges in the property rental payment system, so as to increase competitiveness and meet market needs.
PROPTECH (PROPERTY TECHNOLOGY) BUSINESS OPERATIONAL PLANNING Tjung, Tjie; Rahmat Syah, Tantri Yanuar; Negoro, Dimas Angga; Iskandar, Muhammad Dafi
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v6i2.1353

Abstract

A systematic approach to establishing a technology-based property (Proptech) business in Indonesia is an urgent need in the digital era. This research is motivated by the complexity of regulations, operations, and technology faced in establishing and managing a Proptech business. The main problems identified are how to build a strong legal and administrative foundation, integrate technology effectively, and ensure efficient operations to meet market needs. This research aims to develop a Proptech operating model that covers all strategic aspects, from legality, property management, to the application of digital technology in customer service. This study highlights the importance of automation, quality management, and risk management as the keys to the success of Proptech businesses in Indonesia. The results of the research are expected to contribute to the development of integrated Proptech business policies and create added value for property owners, tenants, and related business actors.
Co-Authors Candra Sirait, Rizani Haning, Monika Iskandar, Muhammad Dafi Negoro, Dimas Angga Satria Sidiqurrohman, Dimas Tantri Yanuar Rahmat Syah Tobing, Christian