Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan
Nasution, Nurul Aminah
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGGUNAAN ONOMATOPE DALAM IKLAN SENKA PERFECT WHIP BERBAHASA JEPANG Nasution, Nurul Aminah; Aibonotika, Arza; Utami, Mutiara Rahmi
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 11, No 2 (2024): EDISI 2 JULI-DESEMBER 2024
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to analyze the descriptive use of onomatopoeia in SENKA Perfect Whip advertisements. Onomatopoeia comes from Ancient Greek, namely onomatopeiia which means the formation of names or words that sound like their references. The data used is obtained from advertising texts sourced from several social media. The results of the analysis show that the use of onomatopoeia in advertising, especially in the context of beauty, helps consumers. the use of onomatopoeia that reflects softness, beauty, and moisture creates an image of the atmosphere of Japanese culture. Onomatopoeia is used to describe a situation or a person's personal experience of an object, so using onomatopoeia in advertising creates a visual imagination without sound that describes the impression of slippery, smooth and soft. The touch generated in the movement makes consumers feel as if they are feeling it, so in addition to the use of persuasive text, the use of onomatopoeia in advertising helps increase the attractiveness of products, especially in beauty.Keywords: onomatopoeia, diction, advertising, beauty, SENKA Perfect Whip
Co-Authors Arza Aibonotika Utami, Mutiara Rahmi