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All Journal Review of Management and Entrepreneurship Jurnal Bisnis dan Kewirausahaan
Rahmania, Laili
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Economics, Econometrics & Finance Social Sciences

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Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet Sudyasjayanti, Christina; Rahmania, Laili
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.133-151

Abstract

The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data.
THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE Gunawan, Celine Miyuki; Rahmania, Laili; Kenang, Irantha Hendrika
Review of Management and Entrepreneurship Vol. 7 No. 1 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i1.3683

Abstract

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future.
Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet Sudyasjayanti, Christina; Rahmania, Laili
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.133-151

Abstract

The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use will enhance their willingness to divulge personal information to businesses. Additionally, assessing the variables that may affect a person's willingness to divulge personal information. 130 members of Generation Z in Surabaya who have utilized ShopeePay provided the data for this study. To evaluate the suggested hypotheses and examine the correlations between variables, the data were analyzed using SEM-PLS modeling with Smart-PLS 3 software. According to the study's findings, providing financial incentives and control over data use as compensation can make people more ready to divulge personal information. However, perceived data sensitivity does not reduce the willingness to share personal information. The mediation relationship was identified, where perceived data sensitivity did not mediate control compensation. This shows that providing compensation in the form of control compensation and monetary compensation has a major influence in motivating individual preferences for sharing user personal data.
Co-Authors Christina Sudyasjayanti Gunawan, Celine Miyuki Irantha Hendrika Kenang