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The Impact of Quality, Value, Image, and Satisfaction on Customer Loyalty: a Quantitative Study Erin
Journal of Multidisciplinary Issues Vol 4 No 2 (2024): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jmis.v2i3.51

Abstract

Purposes - The purpose of this research is to examine the structural relationships between quality, value, image, satisfaction, and their combined influence on customer loyalty. The study aims to determine how these variables interact and to what extent quality affects loyalty both directly and indirectly through mediators like value and image. Methodology - This study employs a quantitative approach, using structural equation modeling (SEM) to analyze data collected from 250 respondents via a structured questionnaire. A Likert scale was utilized to measure responses across the variables. Reliability and validity assessments, including Cronbach’s alpha and Average Variance Extracted (AVE), were conducted to ensure robustness. Findings - The findings reveal that quality significantly impacts both value and image, which in turn influence satisfaction and loyalty. The results support the hypothesis that quality indirectly affects customer loyalty through perceived value and image. Image plays a critical role as a mediator, enhancing customer satisfaction and loyalty. Novelty - This research contributes to the existing literature by highlighting the complex, interrelated dynamics between quality, value, image, and satisfaction in driving customer loyalty. The study emphasizes the indirect effects of quality on loyalty through value and image, providing a deeper understanding of these mediating roles. Research Implications - The findings offer practical insights for businesses, suggesting that improving product or service quality can lead to better brand image and perceived value, which in turn boosts customer satisfaction and loyalty. Companies should focus on enhancing both quality and image to foster long-term customer retention and loyalty.
Dinamika Sosial Budaya Terhadap Pengobatan Tradisional Erin; Riansyah, Ferdi; Putra, Eridha; Halizasia, Gadis
NASUWAKES: Jurnal Kesehatan Ilmiah Vol. 17 No. 1 (2024): April
Publisher : Poltekkes Kemenkes Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30867/nasuwakes.v17i1.504

Abstract

Jurnal ini membahas dinamika sosial budaya yang terkait dengan praktik pengobatan tradisional melalui pendekatan sosioantropologi. Penelitian ini bertujuan untuk memahami bagaimana faktor-faktor sosial dan budaya memengaruhi penggunaan pengobatan tradisional dalam masyarakat. Metode penelitian yang digunakan melibatkan observasi partisipatif, wawancara mendalam, dan analisis konten terhadap narasi-narasi lokal terkait praktik pengobatan tradisional.Hasil penelitian menggambarkan kompleksitas dinamika sosial budaya yang membentuk praktik pengobatan tradisional. Jenis penelitian yang digunakan yaitu penelitian observational yang bersifat deskriptif dengan rancangan cross sectional. Pemilihan responden dilakukan secara non random sampling dengan teknik purposive sampling dan diperoleh sebanyak 1G8 responden. Instrumen yang digunakan adalah lembar multiple choice dengan enam kategori pertanyaan. Gambaran penggunaan obat tradisional yang diperoleh, yaitu jenis obat tradisional yang digunakan masyarakat adalah jamu (52,38%), dengan alasan masyarakat menggunakan obat tradisional karena terbuat dari bahan alami (37,50%) dan sumber informasi yang didapat yaitu dari media cetak atau elektronik (47,G2%),tempat memperoleh obat tradisional dari apotek (G4,29%), jenis penyakit yang paling banyak diderita ialah masuk angin (37,50%) dan bentuk sediaan yang banyak digunakan ialah cairan (92,8G%).
Persepsi Mahasiswa Pendidikan Matematika terhadap Perkuliahan Online Erin; Maharani, Anggita
Mosharafa: Jurnal Pendidikan Matematika Vol. 7 No. 3 (2018): September
Publisher : Department of Mathematics Education Program IPI Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/mosharafa.v7i3.514

Abstract

Artikel ini membahas mengenai hasil penelitian yang bertujuan untuk mengetahui persepsi mahasiswa pendidikan matematika terhadap pelaksanaan perkuliahan online menggunakan aplikasi Edmodo. Penelitian ini menggunakan pendekatan kualitatif. Penelitian deskriptif studi kasus ini melibatkan 80 subjek penelitian yang merupakan mahasiswa Pendidikan Matematika Tingkat 3 pada salah satu Perguruan Tinggi swasta di Cirebon Tahun Akademik 2015/2016. Hasil penelitian ini diperoleh melalui lembar angket, wawancara, dan observasi. Analisis data berfokus pada Seleksi, Interpretasi dan Reaksi mahasiswa. Hasil angket menunjukkan terdapat 85% mahasiswa cenderung pada pernyataan positif sedangkan yang cenderung pada pernyataan negatif hanya 25%. Hasil triangulasi data dari penyebaran angket, wawancara dan observasi dapat diketahui bahwa rata-rata dari mahasiswa menyukai perkuliahan online dan mahasiswa sudah mengetahui dan bisa menggunakan aplikasi yang mendukung perkuliahan online sepertiEdmodo. Menurut mahasiswa, perkuliahan online sangat nyaman dan efektif ketika mahasiswa mendapatkan jaringan internet yang baik. Akan tetapi, mahasiswa merasa perlu mendapat perkuliahan konvensional (tatap muka) untuk meyakinkan pemahaman mereka. This article discusses the results of research that aims to determine the perception of mathematics education students to the implementation of online lectures using the Edmodo application. This research uses a qualitative approach. This descriptive case study research involves 80 research subjects who are students of Mathematics Education Level 3 at one private university in Cirebon Academic Year 2015/2016. The results of this study were obtained through questionnaires, interviews, and observations. Data analysis focuses on Student Selection, Interpretation, and Reaction. The questionnaire results show that 85% of students tend to use positive statements, while those tend to negative statements only 25%. Triangulation of data from questionnaires, interviews, and observations can be seen that the average of the students liked the lectures online and students already know and can use applications that support online lectures such as Edmodo. According to students, online lectures are very convenient and effective when students get a good internet network. However, students feel the need to get a conventional lecture (face-to-face) to convince their understanding.