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All Journal Journal of Advances in Accounting, Economics, and Management Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Micro, Small and Medium Enterprises
Ardiansyah, Nisa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Transformation of Marketing Strategy in Decision Making in the Era of Globalization: Case Analysis of PT.Indofood Sukses Makmur, Tbk Ardiansyah, Nisa; Aurellia, Raihana Zahra; Anatasya, Wahyu; Carolline P.S, Petra; Hidayat N, Rusdi; Kusumasari , Indah Respati
Journal of Advances in Accounting, Economics, and Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v2i2.532

Abstract

Globalization and the development of digital technology have created both challenges and opportunities for multinational companies, including PT Indofood Sukses Makmur Tbk. This research aims to examine how Indofood implements an adaptive marketing strategy in the face of the challenges of globalization and accelerated digitalization. Using the literature study method, this research explores the key factors that contribute to the success of Indofood's marketing strategy. The findings show that Indofood's success is underpinned by the implementation of an integrated glocalization strategy, product innovation that meets the needs of the local market, utilization of digital technologies such as big data and e-commerce, and flexible and responsive human resource management. This strategic approach helps Indofood maintain its global competitiveness while still meeting the needs of domestic consumers. The study also highlights the importance of integrating global and local strategies, continuous innovation, and the company's ability to adapt to market changes. Through the case study of Indofood, this research offers conceptual guidance for manufacturing companies in Indonesia looking to develop marketing strategies in the digital age.
TEORI PENGAMBILAN KEPUTUSAN DALAM ORGANISASI Ardiansyah, Nisa; Sahelangi, Petra Carolline Putri; N, Rusdi Hidayat; Kusumasari, Indah Respati
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 6 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Proses pengambilan keputusan melibatkan pemilihan alternatif terbaik untuk mencapai tujuan yang diinginkan, baik dalam situasi yang jelas maupun penuh ketidakpastian. Penelitian ini juga menelaah berbagai faktor yang mempengaruhi keputusan dan pentingnya mengidentifikasi bias yang kerap terjadi selama proses ini, seperti confirmation bias, blind spot bias, dan projection bias. Melalui pendekatan sistematis, penelitian ini menekankan pentingnya penggunaan data yang akurat, analisis mendalam, serta teknik pengambilan keputusan seperti linear programming, Critical Path Method (CPM), dan Project Evaluation and Review Technique (PERT), guna mengurangi risiko dan memastikan tercapainya tujuan organisasi secara optimal.
Digital Innovation Based Business Development Strategies for MSMEs in the Industry 4.0 Era Ardiansyah, Nisa; Aurellia, Raihana Zahra; Anatasya, Wahyu; S, Petra Carolline Putri; Hakim, Haris Al; N, Rusdi Hidayat
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i1.780

Abstract

While small and medium-sized enterprises (MSMEs) are at the core of the nation's economy, they still face a number of challenges when expanding, especially during the Industrial Revolution 4.0, which requires them to adapt to digital technology. Small and medium-sized businesses (MSMEs) have a great opportunity to increase competition, operating efficiency, and market reach through digital innovation. In this article, we will discuss various ways to grow MSME businesses using digital innovations such as e-commerce, digital payment systems, the use of social media, and business process automation. This review was conducted through a qualitative descriptive literature study method. The results show that strategically and sustainably applying digital innovations can scale up MSME businesses and increase their resilience to external shocks. However, this progress must be accompanied by policies that support MSMEs, improved digital literacy, and infrastructure support. This article provides conceptual and practical contributions for MSME actors, government, and academics in designing adaptive and sustainable business development models in the digital era.
Co-Authors Anatasya, Wahyu Aurellia, Raihana Zahra Carolline P.S, Petra Hakim, Haris Al Hidayat N, Rusdi Kusumasari , Indah Respati Kusumasari, Indah Respati N, Rusdi Hidayat S, Petra Carolline Putri Sahelangi, Petra Carolline Putri