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Analisis Kompensasi Kerja terhadap Peningkatan Kinerja Karyawan: Kajian Literasi Dhafa Herlambang Wisanggeni; Daffa Dwi Saputra; Teguh Prasetio
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 4 (2024): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i4.4630

Abstract

This research analyzes the relationship between work compensation and employee performance, highlighting how providing adequate compensation can influence motivation and job satisfaction. Using a literature review approach, this article explores the theories of work compensation and the factors that influence employee performance. The results show that compensation plays an important role in improving productivity, motivation and job satisfaction. A fair, competitive, and performance-based compensation strategy is proven to increase employee loyalty and commitment to the organization. This article confirms the importance of strategic compensation design to support organizational sustainability and increased competitiveness in the labor market.
Strategi Pemasaran Global pada PT Indofood Sukses Makmur Tbk : A Literarure Review Daffa Quthbir Robani; Dhafa Herlambang Wisanggeni; Yoga Aditiya Pratama; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3499

Abstract

PT Indofood Sukses Makmur Tbk has become one of the Indonesian companies that has succeeded in the global market thanks to a mature marketing strategy. This article discusses global marketing phenomena, challenges, and opportunities faced by large companies, as well as the strategies that Indofood implements in expanding its market internationally. The main focus includes product analysis, innovation, and cultural adaptation carried out by Indofood. The literature review approach was used to dig deeper into the company's global marketing strategy. Through this discussion, the article provides insight into how a company can compete in the global market.