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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Dhafa Herlambang Wisanggeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Global pada PT Indofood Sukses Makmur Tbk : A Literarure Review Daffa Quthbir Robani; Dhafa Herlambang Wisanggeni; Yoga Aditiya Pratama; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3499

Abstract

PT Indofood Sukses Makmur Tbk has become one of the Indonesian companies that has succeeded in the global market thanks to a mature marketing strategy. This article discusses global marketing phenomena, challenges, and opportunities faced by large companies, as well as the strategies that Indofood implements in expanding its market internationally. The main focus includes product analysis, innovation, and cultural adaptation carried out by Indofood. The literature review approach was used to dig deeper into the company's global marketing strategy. Through this discussion, the article provides insight into how a company can compete in the global market.
Co-Authors Daffa Quthbir Robani Mohamad Zein Saleh Yoga Aditiya Pratama