Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Yoga Aditiya Pratama
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Global pada PT Indofood Sukses Makmur Tbk : A Literarure Review Daffa Quthbir Robani; Dhafa Herlambang Wisanggeni; Yoga Aditiya Pratama; Mohamad Zein Saleh
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3499

Abstract

PT Indofood Sukses Makmur Tbk has become one of the Indonesian companies that has succeeded in the global market thanks to a mature marketing strategy. This article discusses global marketing phenomena, challenges, and opportunities faced by large companies, as well as the strategies that Indofood implements in expanding its market internationally. The main focus includes product analysis, innovation, and cultural adaptation carried out by Indofood. The literature review approach was used to dig deeper into the company's global marketing strategy. Through this discussion, the article provides insight into how a company can compete in the global market.
The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1440

Abstract

Service quality is a crucial element in determining the level of customer satisfaction in the banking sector. This study aims to analyze the relationship between service quality and customer satisfaction in Indonesian banks. The main focus lies on how banks are able to create quality services to maintain customer loyalty. This article uses the literature review method to identify factors that influence service quality, strategies implemented, and perceived benefits. The results show that service quality has a significant effect on the level of customer satisfaction. Service improvement strategies such as technology development, employee training, and effective communication are the keys to success.
Co-Authors Daffa Dwi Saputra Daffa Quthbir Robani Dhafa Herlambang Wisanggeni Mohamad Zein Saleh