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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Pengabdian Masyarakat Sultan Indonesia
Glacio, Rich
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Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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PELATIHAN PEMAHAMAN MENGENAI INFORMASI PEMASARAN PADA BISNIS KONVEKSI Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1393

Abstract

A marketing information system is one that collects, manages, analyzes, and disseminates information related to marketing activities. This system includes various types of information, such as market data, consumer behavior, product or service performance, marketing campaign effectiveness, and competitor information. The aim of this outreach activity is to assist partners in enhancing their knowledge of marketing information to boost their competitive advantage. The partner organization operates in the garment industry and is located in Jakarta. The activity is conducted through training sessions focused on marketing information. This strategy also aids partners in improving customer understanding, market analysis, decision-making, and operational optimization. The training is conducted online via Zoom. The expected outcome of this activity is to resolve issues faced by the partner business and help them improve their business sustainability in marketing their products. The results of the activity will be published in journals and intellectual property rights (HKI).
Sistem Informasi Pemasaran sebagai Strategi Pengambilan Keputusan Pemasaran pada UKM Aksena Snack Rasyid , Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 1 No. 2 (2024): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v1i2.308

Abstract

Sistem informasi pemasaran (marketing information system-MIS) merupakan suatu cara terorganisasi untuk secara terus menerus mengumpulkan, menilai, dan menganalisis informasi.. Sistem informasi pemasaran ini mencakup berbagai jenis informasi, termasuk data pasar, perilaku konsumen, kinerja produk atau layanan, efektivitas kampanye pemasaran, dan informasi kompetitor. Mitra yang menjadi tempat kegiatan PKM bergerak dalam bidang kuliner makanan ringan dengan merek Aksena snack, berlokasi di Jambi. Kegiatan PKM bertujuan meningkatkan kemampuan mitra dalam mengelola informasi pemasaran, Dimana melalui observasi awal ke terdapat pemasalahan utama mitra dalam memahami system intormasi pemasaran. Metode kegiatan dilakukan dengan pelatihan terkait dengan informasi pemasaran. Strategi ini juga membantu mitra dalam meningkatkan pemahaman pelanggan, menganalisis pasar, pengambilan keputusan, dan optimasi operasional. Pelatihan dilakukan secara daring melalui platform zoom. Melalui kegiatan ini diharapkan, masalah yang muncul pada usaha mitra akan teratasi, mitra dapat meningkatkan pengetahuan dalam menggunakan strategi informasi pemasaran dalam mengambil keputusan pemasaran secara tepat.
Managing the Merchandise Planning Process in SME Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.877

Abstract

The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.
Co-Authors Fernando, Luis Meiwinka, Meiwinka Rasyid , Ardiansyah Rasyid, Ardiansyah