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All Journal Koneksi Journal of Information Systems and Informatics PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Application on Economics and Business Jurnal Pengabdian Masyarakat Sultan Indonesia
Fernando, Luis
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Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Optimizing Motorcycle Sales: Enhancing Customer Segmentation with K-Means Clustering and Data Mining Techniques Fernando, Luis; Fianty, Melissa Indah
Journal of Information System and Informatics Vol 6 No 3 (2024): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i3.799

Abstract

Information plays a crucial role in the sustainability of company operations. The development of information technology, especially in the industry 4.0 era, affects various fields including economics, social, and education. The company faces challenges in declining motorcycle sales due to intense competition and ineffective customer segmentation. To address these issues, this study proposes the use of the K-Means algorithm with Python tools for better customer segmentation. The study aims to identify diverse customer groups and tailor marketing strategies accordingly. By utilizing the Elbow method and Silhouette score, the analysis of customer data is simplified. This study also employs data mining techniques to uncover hidden patterns in motorcycle sales data, aiding companies in improving operational efficiency and decision-making.
Komunikasi Persuasif Pesulap Merah dalam Membongkar Trik Sulap dan Dukun (Studi Kasus Siniar Denny Sumargo) Fernando, Luis; Azeharie, Suzy S.
Koneksi Vol. 7 No. 1 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i1.21289

Abstract

Indonesian people have a high interest in mystical culture. The many shamanistic false practices that occur and are spread through the media are very detrimental to the Indonesian people. Marcel Radhival or the Red Magician is famous for his action of exposing shaman and magic tricks in Denny Sumargo's YouTube podcast content. In his action of dismantling the tricks of shamans and magic, he received a lot of criticism from people who claimed to be shamans and had knowledge. The purpose of this study was to find out the persuasive communication of the Red Magician on Denny Sumargo's YouTube podcast content in exposing shaman and magic tricks. The author uses persuasive communication theory which includes persuasive techniques and aspects of persuasive communicator credibility. This research approach is qualitative with a descriptive method to explain the red magician's persuasive communication. The results of this research show that persuasive communication by the Red Magician contains persuasive communication techniques in its delivery, namely, association techniques, integration techniques, reward techniques, fear-inducing techniques, and red-herring techniques. The Red Magician also has a credibility aspect, namely expertise and can be trusted. Masyarakat Indonesia memiliki ketertarikan cukup tinggi pada hal-hal mistis. Banyaknya praktik palsu perdukunan yang terjadi dan disebarkan melalui media sangat merugikan masyarakat Indonesia. Marcel Radhival atau Pesulap Merah terkenal karena aksinya membongkar trik dukun dan sulap di dalam konten podcast YouTube Denny Sumargo. Tindakannya membongkar trikdukun dan sulap mendapat kritik dari orang-orang yang mengaku dirinya dukun dan memiliki ilmu tertentu. Tujuan dari penelitian ini adalah untuk mengetahui komunikasi persuasif Pesulap Merah pada konten podcast YouTube Denny Sumargo dalam membongkar trik dukun dan sulap. Penulis menggunakan teori komunikasi persuasif yang meliputi teknik persuasif dan aspek kredibilitas komunikator persuasif. Pendekatan penelitian ini adalah kualitatif dengan metode deskriptif untuk menjelaskan komunikasi persuasif Pesulap Merah. Hasil dan penelitian ini menunjukkan bahwa terdapat komunikasi persuasif yang dilakukan Pesulap Merah di dalam penyampaiannya, yaitu, teknik asosiasi, teknik integrasi, teknik ganjaran, teknik pembangkit rasa takut dan teknik red herring. Pesulap Merah juga memiliki aspek kredibilitas yaitu keahlian dan dapat dipercaya.
PELATIHAN PEMAHAMAN MENGENAI INFORMASI PEMASARAN PADA BISNIS KONVEKSI Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1393

Abstract

A marketing information system is one that collects, manages, analyzes, and disseminates information related to marketing activities. This system includes various types of information, such as market data, consumer behavior, product or service performance, marketing campaign effectiveness, and competitor information. The aim of this outreach activity is to assist partners in enhancing their knowledge of marketing information to boost their competitive advantage. The partner organization operates in the garment industry and is located in Jakarta. The activity is conducted through training sessions focused on marketing information. This strategy also aids partners in improving customer understanding, market analysis, decision-making, and operational optimization. The training is conducted online via Zoom. The expected outcome of this activity is to resolve issues faced by the partner business and help them improve their business sustainability in marketing their products. The results of the activity will be published in journals and intellectual property rights (HKI).
Sistem Informasi Pemasaran sebagai Strategi Pengambilan Keputusan Pemasaran pada UKM Aksena Snack Rasyid , Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 1 No. 2 (2024): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v1i2.308

Abstract

Sistem informasi pemasaran (marketing information system-MIS) merupakan suatu cara terorganisasi untuk secara terus menerus mengumpulkan, menilai, dan menganalisis informasi.. Sistem informasi pemasaran ini mencakup berbagai jenis informasi, termasuk data pasar, perilaku konsumen, kinerja produk atau layanan, efektivitas kampanye pemasaran, dan informasi kompetitor. Mitra yang menjadi tempat kegiatan PKM bergerak dalam bidang kuliner makanan ringan dengan merek Aksena snack, berlokasi di Jambi. Kegiatan PKM bertujuan meningkatkan kemampuan mitra dalam mengelola informasi pemasaran, Dimana melalui observasi awal ke terdapat pemasalahan utama mitra dalam memahami system intormasi pemasaran. Metode kegiatan dilakukan dengan pelatihan terkait dengan informasi pemasaran. Strategi ini juga membantu mitra dalam meningkatkan pemahaman pelanggan, menganalisis pasar, pengambilan keputusan, dan optimasi operasional. Pelatihan dilakukan secara daring melalui platform zoom. Melalui kegiatan ini diharapkan, masalah yang muncul pada usaha mitra akan teratasi, mitra dapat meningkatkan pengetahuan dalam menggunakan strategi informasi pemasaran dalam mengambil keputusan pemasaran secara tepat.
Managing the Merchandise Planning Process in SME Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.877

Abstract

The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.
ANALYSIS OF FACTORS AFFECTING THE INTENTION TO TRANSACT OF XYZ E-COMMERCE USERS IN JAKARTA: A STUDY OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND PERCEIVED RISK Fernando, Luis; Lina, Lina
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3299-3307

Abstract

This Research aims to investigate how perceived ease of use, perceived usefulness, and perceived risk affect the intention to transact on XYZ e-commerce users in Jakarta. The research population involves XYZ e-commerce users who are in Jakarta during the period of this study, which is for 3 months from June to August 2023. The sampling technique used a non-probability sampling method with a purposive approach, involving 147 respondents. Data collection was carried out through distributing questionnaires offline and online. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the Smart PLS 3.0 application. The results showed that 39.8% of the variation in the intention to transact variable could be explained by perceived ease of use, perceived usefulness, and perceived risk. The remaining 60.2% may be influenced by other factors outside the scope of this studyThe research findings also show that both perceived ease of use and perceived usefulness have a positive and significant influence, both individually and jointly on intention to transact at XYZ e-commerce in Jakarta. Meanwhile, perceived risk shows a negative and significant influence on the intention to transact on XYZ e-commerce in Jakarta.
Co-Authors Fianty, Melissa Indah Glacio, Rich Lina Lina Meiwinka, Meiwinka Rasyid , Ardiansyah Rasyid, Ardiansyah Suzy Azeharie, Suzy