Articles
<![CDATA[PELATIHAN PENILAIAN KINERJA USAHA PADA UKM ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Lukito, Venky]]>;
<![CDATA[Mahanani, Zenita Dian]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 2 (2023): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v3i2.470
<![CDATA[Pebisnis yang ingin berhasil setiap periode selalu membandingkan besarnya capaian kesuksesan atau kegagalan yang telah ada dalam kegiatan usaha nya. Melalui berbagai penilaian kinerja akan segera dapat diketahui tingkat capaian bagi seorang pengusaha. Tujuan kegiatan adalah melakukan penilaian kinerja pada UKM. Mitra yang menjadi tempat kegiatan adalah usaha produk kreatif kerajinan yang terdapat di kota Serang Banten. Dalam meningkatkan kinerja usaha, melalui pembekalan pengetahuan tentang cara menilai kinerja usaha yang selama ini telah dijalankan. Bedasarkan analisis masalah mitra , masih lemahnya pengetahuan akan penilaian kinerja sehingga belum mampu mencapai keunggulan bersaing. Metode yang ditawarkan pada kegiatan ini adalah mengimplementasikan instrument penilaian kinerja dalam bentuk sosialisasi dan pendampingan kepada pemilik usaha . Hasil kegiatan menunjukkan masalah yang muncul pada usaha mitra dapat teratasi, melalui penilaian kinerja usaha mitra dapat mengetahui apa yang harus diperbaiki dalam meningkatkan daya saing usaha dan menghadapi kondisi persaingan yang semakin kondusif]]>
<![CDATA[PENGELOLAAN PIUTANG DAGANG UNTUK MENJAGA KETERSEDIAAN KAS USAHA ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Puswita Anhar, Dela Asokawati]]>;
<![CDATA[Puspita, Elizabeth Christinio]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v4i1.556
<![CDATA[The purpose of this community service activity is to help business owners have knowledge about the management of trade receivables, so that business owners can maintain the availability of cash for operational purposes. The partner chosen in the PKM activity is a packaged seasoning business under the Sasia brand. Sasia MSMEs are domiciled in Tangerang city, Banten Province. Based on initial observations to partners conducted by coming directly to meet with business owners, the main problem lies in the management of trade receivables, especially with the business to business (B2B) customer payment system which buys more goods in installments and not cash. The method offered in the activity is training/socialization on managing trade receivables offline. Through this activity, it is hoped that the accounts receivable problems that arise in the seasoning business will be resolved, and partners can maintain and manage their accounts receivable appropriately. Thus, it is hoped that in the future it will be useful in maintaining the availability of business cash needed by a business.]]>
<![CDATA[SALES FORCE PERFORMANCE EFFECTIVENESS TRAINING IN SMES ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Setiawan, Levina]]>;
<![CDATA[Mardjo, Johanna Aurielle]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v4i3.658
<![CDATA[Achieving good sales performance will result from the performance of the sales force. Sales force performance is an evaluation of the sales force's contribution to achieving organizational goals. The purpose of the activity is to conduct a performance assessment of SMEs. Partners who become the place of activity are culinary creative product businesses in Jambi city. In improving business performance, through provision of knowledge on how to assess business performance that has been run. Based on the analysis of partner problems, there is still weak knowledge of performance appraisal so that it has not been able to achieve competitive advantage. The method offered in this activity is to implement a performance assessment instrument in the form of socialization and assistance to business owners. The outcomes of the exercise indicate that the salesperson performance training has been successful. By evaluating business performance, partners are now aware of areas for improvement to enhance business competitiveness and tackle growing competitive challenges effectively.]]>
<![CDATA[DIGITAL MARKETING STRATEGIES FOR KUCEKIN LAUNDRY MSMEs ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Wangsadjaja , Erwin]]>;
<![CDATA[Dragon, Jevon Andina]]>;
<![CDATA[Arta, Wellson]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v4i4.783
<![CDATA[Digital marketing strategies involve activities that responsibly address social and environmental aspects while meeting the needs of consumers and businesses. The training target is a laundry business located in West Jakarta, which faces numerous challenges, particularly in digital marketing. The goal of this activity is to help the business enhance its digital marketing knowledge to boost sales. The training method involves face-to-face sessions focusing on digital marketing, including how the business interacts with its environment and stakeholders. This strategy aims to improve brand loyalty, enhance employee and customer satisfaction, ensure compliance with regulations, and increase profitability. Through this activity, it is hoped that the issues faced by the business can be resolved, thereby improving its sustainability and effectiveness in marketing its services. The outcomes of this activity will include publications in journals and intellectual property rights (HAKI).]]>
<![CDATA[PELATIHAN QUALITY COST PADA UMKM UNTUK MENGHADAPI PERSAINGAN PRODUK ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Jayanti, Yunia Arinda]]>;
<![CDATA[Bravo, Christiandinata Tjandra]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v2i2.716
<![CDATA[The purpose of the activity is to help business owners have a stock of knowledge about quality costs, so that business owners can increase product excellence compared to other competitors in the market. The partner chosen in the PKM activity is a homemade handicraft business with the Damar Handy Craft brand, various kinds of raw materials are combined and processed into handicraft products such as decorative lamps, decorations and so on. Damar Handy MSMEs are domiciled in the city of Serang, Banten Province. Based on initial observations to partners communicated directly with business owners, the main problem of partners lies in the absence of understanding of the classification of quality costs and their application. This is due to the partners' lack of knowledge about quality costs so that the handicraft products that are successfully made do not have adequate quality with an efficient level of cost expenditure. The method offered in the activity is training/socialization on quality costs and the classification and utilization of quality costs in online handicraft processing. The results of the activity show that the implementation of the training went smoothly, there was a discussion between the partners and the PKM team. It is hoped that knowledge about quality costs can be able to overcome partner problems, so that partners can increase product excellence compared to competitors.]]>
<![CDATA[PELATIHAN CARA MENGUKUR KINERJA TENAGA PENJUALAN ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Puswita Anhar, Dela Asokawati]]>;
<![CDATA[Puspita, Elizabeth Christinio]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v3i1.973
<![CDATA[The strategic role of salespeople in achieving success in selling company products cannot be underestimated. Improving the performance of salespeople is crucial, with the hope that it can make a significant contribution to increasing sales volume and achieving predetermined goals. The focus of this community service activity is to provide assistance to business owners so that they have a deep understanding of sales force performance measurement methods, enabling business owners to optimize their sales. The partner selected for this community service project is a honey business with the brand "Madu Pakcik" located in Jambi. Initial observations of the partner showed a major problem related to sales force performance measurement in the context of partner sales. Therefore, this PKM activity is implemented through an online training method using the Zoom Meeting platform. This training aims to provide partners with a comprehensive understanding of the key aspects of measuring sales force performance. Hopefully, with the knowledge gained through this activity, partners can significantly improve the quality and number of their sales. In addition to providing training, this activity also produces outputs in the form of scientific publications submitted to relevant journals as well as Intellectual Property Rights (IPR). Thus, this project not only has an impact on improving partner performance in practical terms, but also contributes to scientific knowledge and innovation in the field of sales force performance measurement.]]>
<![CDATA[PELATIHAN PEMAHAMAN MENGENAI INFORMASI PEMASARAN PADA BISNIS KONVEKSI ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Glacio, Rich]]>;
<![CDATA[Meiwinka, Meiwinka]]>;
<![CDATA[Fernando, Luis]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v3i4.1393
<![CDATA[A marketing information system is one that collects, manages, analyzes, and disseminates information related to marketing activities. This system includes various types of information, such as market data, consumer behavior, product or service performance, marketing campaign effectiveness, and competitor information. The aim of this outreach activity is to assist partners in enhancing their knowledge of marketing information to boost their competitive advantage. The partner organization operates in the garment industry and is located in Jakarta. The activity is conducted through training sessions focused on marketing information. This strategy also aids partners in improving customer understanding, market analysis, decision-making, and operational optimization. The training is conducted online via Zoom. The expected outcome of this activity is to resolve issues faced by the partner business and help them improve their business sustainability in marketing their products. The results of the activity will be published in journals and intellectual property rights (HKI).]]>
<![CDATA[Training on Identifying Buyer Behavior in the Business Market for SMEs ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Aurellia, Claudya]]>;
<![CDATA[Anastasya, Meilani]]>;
<![CDATA[Natalie, Michelle]]>;
<![CDATA[Marcella, Sherlyn]]>
<![CDATA[ International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER ]]>
Publisher : <![CDATA[CV. Proaksara Global Transeduka ]]>
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DOI: 10.70865/ijsscs.v2i4.48
<![CDATA[In today's era, business actors purchase goods and services for use in the production of their products and services with varying behaviors. In the business market, there are various buyer behaviors that require more consideration in making purchasing decisions. There are four factors that can influence purchasing decisions in the business market. The partner in this activity operates a mochi snack business located in Kemayoran, Central Jakarta. In its operations, the partner faces challenges, particularly in identifying buyer behavior in the business market. The training activity for the partner was conducted online via Zoom. The purpose of this activity is to assist the partner in enhancing their knowledge of identifying buyer behavior in the business market. The method used in this activity involves training on identifying buyer behavior in the business market, focusing on how the partner interacts with their surroundings, so that the problems faced by the partner can be addressed through the training and solutions provided. The outcomes of the activity include publications in journals and intellectual property rights (HKI).]]>
<![CDATA[Managing the Merchandise Planning Process in SME ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Glacio, Rich]]>;
<![CDATA[Meiwinka, Meiwinka]]>;
<![CDATA[Fernando, Luis]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v5i1.877
<![CDATA[The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.]]>
<![CDATA[Legal and Business Ethics Training in Inventory Management ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Alvina, Cicelya]]>;
<![CDATA[Wijaya, Cristian]]>;
<![CDATA[Amberta, Niken]]>
<![CDATA[ International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October ]]>
Publisher : <![CDATA[CV. Proaksara Global Transeduka ]]>
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DOI: 10.70865/ijsscs.v3i4.99
<![CDATA[The retail business does not only consider profits, but also social responsibility towards consumers and society. Businesses must realise that the choices they make when purchasing goods can affect the company's reputation and consumer trust. Honesty, transparency, and fairness must be upheld in every transaction. The partners involved in the current community service (PKM) activities are engaged in the textile retail industry and are located in the Tanah Abang market. The main problem lies in the partners' lack of knowledge about the legal and ethical aspects of running a business. The activities were carried out through training related to legal and ethical issues. The training was conducted online via the Zoom platform. Through this activity, it is hoped that the problems arising in the partners' businesses will be resolved, and the partners will be able to increase their knowledge of ethical practices that consider the social and environmental impacts of their business when purchasing goods. Based on the results of this activity, it is recommended that business actors pay attention to legal and ethical aspects in the process of buying merchandise, in order to avoid legal risks and maintain good relationships with consumers and suppliers. As such, they should be able to uphold ethical values towards customers.]]>
