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All Journal AL ISHLAH Jurnal Pendidikan JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Pengabdian Magister Pendidikan IPA Tafkir: Interdisciplinary Journal of Islamic Education Thiflun : Jurnal Pendidikan Dasar
Rahmayanti, Mira
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Tafkir: Interdisciplinary Journal of Islamic Education

 1 
Strategies for Promoting Education in Student Recruitment in Pesantren Sormin, Darliana; Rahmayanti, Mira; Hasanah, Dani
Tafkir: Interdisciplinary Journal of Islamic Education Vol. 6 No. 2 (2025): Integrative Islamic Education
Publisher : Pascasarjana Universitas KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/tijie.v6i2.1656

Abstract

This study was conducted at Pondok Pesantren Darul Mursyidi Sialogo, Angkola Barat District, South Tapanuli Regency, using a qualitative approach. The research aims to obtain descriptive data through observation, interviews, and documentation. Primary data were collected directly from the school principal and teachers, while secondary data came from various written sources. The data analysis was carried out in three stages: data reduction, data presentation, and conclusion drawing. The findings reveal that the pesantren's promotion strategies for recruiting new students include school outreach, the use of brochures and banners, collaboration with community leaders, and the use of social media. Recruitment efforts are also supported by religious lectures and Friday sermons. Furthermore, the roles of teachers, students, and parents are essential in promoting student admissions. The implemented recruitment strategies are divided into three stages: (1) promotion through print and digital media, (2) student selection based on religious aptitude, and (3) socialization to help new students adapt to the pesantren environment. These strategies have proven effective, as evidenced by the increasing number of new students each year. The study concludes that the success of student recruitment at Pondok Pesantren Darul Mursyidi Sialogo is closely linked to the synergy between the pesantren, educators, students, parents, and community leaders. This collaboration contributes to building a positive image of the pesantren as a high-quality Islamic educational institution.
Co-Authors Alfiansyah Harahap, Martua Amri, Faesal Anam, M. Khairul Armila, Sely Ayu Purnamasari Darliana Sormin Faridi Faridi Febrian, Herlin Hasanah, Dani Hasyim Irawandi, Hamzan Khoeron, Khoeron Khozin, Khozin Maftuhah Maftuhah Moh Nur Hakim Purwanti, Defiya Richway, Richway Rosidah, Umi RR. Ella Evrita Hestiandari Sabrina, Nidia Fitri Samsidar Samsidar Tobroni Tobroni