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All Journal Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Hasan, Muhammad Yuda
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Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia

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MSME Product Marketing Strategy Through the Implementation of Digital Marketing in Ancolmekar Village Firmansyah, Arif; Lestari, Shifa; Hayatun, Hayatun; Puspitasari, Intan; Ramdaniah, Delia Nur; Putri, Viana Lifianty; Hastian, Putri Welis; Sutarya, Ikhsan Ali; Kholik, Wildan Abdul; Muhaedi, Muhammad Mufid; Hasan, Muhammad Yuda
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4265

Abstract

This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing strategies in Ancolmekar Village. This research uses a qualitative descriptive method, with data collected through interviews, observation and documentation. Research findings reveal that digital marketing has a positive impact on sales and profits of UMKM. Various digital strategy methods that are successful in promoting products" or "Efficient online marketing that successfully achieves targets, such as the use of social media and developing logos or labels, also provide benefits for UMKM entrepreneurs.
Co-Authors Arif Firmansyah Hastian, Putri Welis Hayatun, Hayatun Intan Puspitasari Kholik, Wildan Abdul Lestari, Shifa Muhaedi, Muhammad Mufid Putri, Viana Lifianty Ramdaniah, Delia Nur Sutarya, Ikhsan Ali