MSME Product Marketing Strategy Through the Implementation of Digital Marketing in Ancolmekar Village

Firmansyah, Arif
Lestari, Shifa
Hayatun, Hayatun
Puspitasari, Intan
Ramdaniah, Delia Nur
Putri, Viana Lifianty
Hastian, Putri Welis
Sutarya, Ikhsan Ali
Kholik, Wildan Abdul
Muhaedi, Muhammad Mufid
Hasan, Muhammad Yuda

Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Vol 4, No 1 (2025): January 2025

This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing strategies in Ancolmekar Village. This research uses a qualitative descriptive method, with data collected through interviews, observation and documentation. Research findings reveal that digital marketing has a positive impact on sales and profits of UMKM. Various digital strategy methods that are successful in promoting products" or "Efficient online marketing that successfully achieves targets, such as the use of social media and developing logos or labels, also provide benefits for UMKM entrepreneurs.